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Manila Bulletin devider Lifestyle devider People and Events devider Pop Mart opens third store at SM North EDSA

Pop Mart opens third store at SM North EDSA

Published Feb 17, 2026 02:04 pm
On Feb. 13, 2026, global collectible brand Pop Mart opened its third official store in the Philippines at SM North EDSA, marking its first permanent location in Quezon City and expanding its reach in the northern part of Metro Manila.
The opening event was attended by celebrity collectors including Marian Rivera, Martin Nievera, Janice de Belen, Jed Madela, and more. In addition to shopping for cult-favorite Labubu figures, visitors were introduced to Twinkle Twinkle, an adorable character created by artists Da Xin and A Li. Inspired by the philosophy “stars can’t shine without darkness,” the design reflects a message of hope and healing, encouraging adults to reconnect with and nurture their inner child. This soft, star-inspired character has also recently gained online attention after being spotted with K-pop idols.
Janice de Belen and Martin Nievera
Janice de Belen and Martin Nievera
Jed Madela and Mishen Samonte
Jed Madela and Mishen Samonte
Rocco Nacino and Gohing
Rocco Nacino and Gohing
Keylyn Trajano
Keylyn Trajano
Located on Level 3, The Block, the 177-square-meter space brings the brand’s signature blind box experience closer to fans and collectors in the area. The new store features a bright, welcoming layout designed for relaxed browsing. Shelves are lined with a curated selection of fan-favorite characters, inviting visitors to slow down and explore. At the heart of the experience is the thrill of the blind box, where each sealed package holds a surprise figure, adding an element of suspense and delight to every purchase.
For fans in the north, the newest store means the joy of discovery is now closer to home, complete with the familiar excitement of choosing and unboxing a surprise.

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