Chinese New Year has always been a moment of renewal. It’s a time when families gather, lanterns glow softly against the night and hopes for the year ahead are whispered with warmth. While rooted in heritage, today’s celebrations are also shaped by the evolving lifestyle of the modern woman who honors tradition while embracing her own rhythm, identity, and confidence.

This year, the arrival of the Year of the Horse—a symbol of independence, courage, and unstoppable energy—invites women to celebrate both their heritage and their personal journey. This spirit is beautifully reflected in the finely crafted Red Collection of Gigi Amore and Triumph, all available at The SM Store.

With a renowned German legacy and decades of expertise, Triumph continues to redefine lingerie that empowers women. Its collection enhances natural beauty, supports confidence, and provides exceptional comfort through superior craftsmanship. Complementing this is the modern comfort brought by the lingerie of Gigi Amore, offering designs that feel fresh, expressive, and intricately attuned to a woman’s everyday needs.

This season, both brands unveil striking selections in red—the iconic color of Chinese New Year symbolizing luck, prosperity, and joy. From delicate lace that exudes romance, to breathable cotton for comfort, to supportive spandex that moves with the body, the collections feature both floral prints and elegant plain designs, giving every woman the freedom to choose what resonates with her mood and style.

As lion dances fill the streets with movement, firecrackers burst with optimism, and angpaos are exchanged with wishes for abundance, the modern woman finds meaning in rituals both grand and intimate. Lingerie becomes more than a hidden layer; it becomes a quiet form of self-celebration. A reminder of her strength, her softness, her independence, and her evolving story.

Much like the spirit of the Year of the Horse, she is encouraged to move forward with purpose, to embrace change confidently, and to welcome the year with a sense of bold authenticity. Whether she selects the allure of lace, the coziness of cotton, or the adaptable support of spandex, Gigi Amore and Triumph offer pieces that help her feel grounded, empowered, and beautifully herself.

This Chinese New Year, let every piece she chooses reflect her inner fire because the Year of the Horse reminds us that confidence doesn’t need to shout to stand out—it simply needs to be true.

With Gigi Amore and Triumph at The SM Store, may the modern woman step into the new year with strength, elegance, and a boldly free-spirited heart.