It is an understatement to say that Piolo Pascual is the ultimate hunk. Yes, he has the looks and physique for it, but what strikes many the most is his quiet confidence. This can be seen in his portrayals, his gaze, and his unassuming demeanor—all of which are encapsulated in his latest campaign for Filipino retail giant Bench.

In the campaign, shot by South Korean photographer Chun Youngsan, Piolo is described as a “living statue.” The direction centers on classical antiquity and a timeless aesthetic, treating the human form as an architectural landscape of strength and proportion while showcasing the collection’s latest designs with sophisticated power.

Pascual headlines a Bench Body underwear campaign. It strips away the ephemeral noise of fast fashion, focusing instead on the enduring power of an icon. The campaign reframes the narrative of time, positioning Piolo as living proof that strength, confidence, and relevance are the results of lifelong commitment.

Piolo headlining for Bench is a full-circle moment, marking his return to the brand that also helped shape his career in its early days. Now, both Piolo and Bench share a history of iconic status—his unmatched presence and the clothing brand’s legacy as an architect of Philippine pop culture.