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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Kultura Crawl is where food, fashion, and Filipino fiesta meet

Kultura Crawl is where food, fashion, and Filipino fiesta meet

Published Jan 22, 2026 09:21 am
Kultura is ringing in the new year with its signature event, Kultura Crawl, this time, with a fiesta-inspired twist. Discover great pasalubong deals and treat yourself to a refreshing start to the year! From homegrown treats to memorable pasalubong, explore the festive flavors of the Philippines at this pub crawl-inspired experience, where guests hop from booth to booth and sample local delicacies, join interactive activities, and shop noteworthy Filipino finds. Think vibrant fashion, one-of-a-kind souvenirs, and, of course, quintessentially Pinoy foods, all in one exciting space.
Kick off 2026 with Kultura’s fiesta food and shopping experience in partnership with Airspeed, happening from Jan. 21 to 25 at the Main Atrium, SM Mall of Asia!
Daily activities
1. Taste – Enjoy daily sampling of Filipino snacks and beverages from various local brands and partner MSMEs. Discover bean-to-bar chocolate, internationally-awarded liquor, and treats made with classic ingredients like ube and Philippine mangoes. Guests with a minimum purchase of ₱1,000 can also enjoy complimentary beloved nostalgic Filipino treats like sorbetes and taho.
2. Shop – Browse a specially curated pasalubong corner featuring best-selling souvenirs, travel-friendly fashion, and ready-to-gift bundles. Bring a piece of home with you wherever you go!
3. Palaro – Relive childhood memories with a chance to play Fiesta Pabitin, for a minimum cumulative purchase of ₱5,000 within the same day.
4. Selfie – Snap a pic or two at Kultura Crawl’s playful photo spot!
5. Personalize – Make your pasalubong extra special this year by customizing travel essentials and other accessories at personalization stations, perfect for meaningful New Year treats.
6. Fiesta treats - Treat yourself to nostalgic Filipino favorites like sorbetes and taho, a refreshing reward for customers with a minimum purchase of ₱1,500 as you enjoy the fiesta vibes.
7. Bestseller bundles - Discover thoughtfully curated, ready-to-gift bundles featuring local food favorites, comfy T-shirts, well-loved souvenirs, and other must-haves – perfect for pasalubong or personal treats.
Kultura Crawl opened on Jan. 21, featuring fiesta-themed activities and experiences, including live performances of traditional Filipino dances from Luzon, Visayas, and Mindanao, and engaging Demos and fast talk sessions from participating brands.

Ship it home station
In collaboration with Filipino-owned logistics company Airspeed, Kultura Crawl introduces a Ship It Home Station for both domestic and international shipping, including special discounted delivery rates. No need to worry about luggage limitations or travel mishaps; Airspeed will professionally pack and ship your Kultura purchases on-site.
Shoppers are also invited to take part in the Destination Wall, pinning where they're from as well as where their pasalubong is headed—a shared story of travel, connection, and homecoming.
Celebrate vibrant Filipino culture at Kultura Crawl! Bring friends and family, savor local flavors, shop Filipino finds, and embrace the fiesta spirit until Jan. 25 at the Main Atrium, SM Mall of Asia!
For updates and more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.

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