Filipino fashion crowd dressed up for the comeback of a beloved brand in Bonifacio High Street
By John Legaspi
Just in time for people’s style reinventions, global apparel and accessories brand Old Navy cements its presence in the Philippines with the reopening of its store at Bonifacio High Street. The boutique, which reopened last December, features a revamped space, family-friendly energy, and an immersive shopping experience—perfect for anyone looking to elevate their personal style or on the hunt for dependable wardrobe staples.
To celebrate the reopening the Filipino way, the store set up good old-fashioned karaoke to keep everyone in a merry mood, along with a mural spotlighting the iconic jeepney. A giant gift box photo area also encouraged families and friends to capture their moments in-store.
Leading the launch were Old Navy merchandising manager Pau Escolin, SLCI associate e-commerce manager Bianca Virina, and SSI Group general manager Kaline Bautro, alongside head of Marketing Communications Ina Arabia-Garcia.
Located on the second floor of the SSI Commercial Building, the newly reopened store showcases Old Navy’s versatile wardrobe staples for the whole family, blending everyday comfort with current trends and making it a go-to destination for shoppers preparing for the season ahead.