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Manila Bulletin devider Entertainment devider Celebrities devider House of Yugen pioneers in reshaping the future of Miss Universe

House of Yugen pioneers in reshaping the future of Miss Universe

Published Oct 17, 2025 11:17 pm
Mr. Josh Yugen of House of Yugen (center) welcomes Miss Universe Denmark Monique Sonne, Miss Universe Pakistan Roma Diaz, Miss Universe Egypt Sabrina Maged Erian, and Miss Universe Sweden Daniella Lundqvist during their arrival at the Ninoy Aquino International Airport on Oct. 16. The beauty queens are in the country for training and preparation for the 2025 Miss Universe beauty pageant which will be held in Thailand on Nov. 21. (Image courtesy of OPMB Worldwide)
Mr. Josh Yugen of House of Yugen (center) welcomes Miss Universe Denmark Monique Sonne, Miss Universe Pakistan Roma Diaz, Miss Universe Egypt Sabrina Maged Erian, and Miss Universe Sweden Daniella Lundqvist during their arrival at the Ninoy Aquino International Airport on Oct. 16. The beauty queens are in the country for training and preparation for the 2025 Miss Universe beauty pageant which will be held in Thailand on Nov. 21. (Image courtesy of OPMB Worldwide)
The House of Yugen made history by facilitating the Kingdom of Bahrain's debut on the Miss Universe stage with a delegate wearing a burkini.
This milestone not only celebrated cultural identity but also established a new standard for inclusivity in beauty competitions.
Following this,​ it paved the way for Pakistan's first-ever participation in Miss Universe, inspiring nations like Palestine, Persia, and Rwanda to embrace the power of representation.
These achievements are a testament to Josh Yugen's unwavering vision to create a Miss Universe stage that is truly for every woman, regardless of race, culture, or background.
This year's queens embody House of Yugen's legacy of diversity and empowerment:
Miss Universe Egypt 2025 Sabrina Maged Erian - As the first Miss Universe Egypt from a minority background, being both Christian and half-Moldovan, Sabrina's journey highlights Egypt's rich cultural and religious diversity.
Her victory is a powerful statement of inclusion and representation for minority voices in the Middle East.
Miss Universe Pakistan 2025 Roma Riaz - Roma represents millions of women globally who have been underrepresented by traditional beauty standards.
With her radiant dark skin and plus-size frame, she reflects the 50-70 percent of women worldwide who can now see themselves on the Miss Universe stage. Her courage inspires a new generation of Pakistani women to embrace their unique identities.
Miss Universe Denmark 2025 Moni Sonne - Moni is on a quest to secure a back-to-back victory for Denmark, embodying the spirit of a new era for Scandinavian beauty.
Beyond her striking features, Moni represents the voice of today's empowered and ambitious young women, serving as a role model who demonstrates that confidence, vision, and resilience are paramount.
Miss Universe Sweden 2025 Daniella Lundqvist - A veteran in pageantry, Daniella returns after a four-year hiatus for Sweden, which last competed in 2021.
Previously a Miss World 2019 delegate, she now carries her country's hopes for a fourth Miss Universe crown. Daniella's comeback story exemplifies perseverance and determination.
Beyond our international accomplishments, House of Yugen is deeply committed to positioning the Philippines as a global hub for pageantry.
By developing and training world-class candidates, we celebrate Filipino artistry, creativity, and hospitality worldwide.
Through partnerships with Filipino designers and highlighting homegrown talent, House of Yugen showcases the Philippines not only as a powerhouse of beauty but also as a beacon of culture and innovation.
At the core of these achievements is Josh Yugen's transformative vision to redefine pageantry as a platform for purpose, inclusivity, and inspiration.
His leadership emphasizes storytelling and representation, actively championing local designers, talents, and creatives to a global audience.
As Josh shares, "Miss Universe is more than a competition; it is a movement. Every queen who walks that stage carries the stories of her people, the spirit of her culture, and the hope of inspiring millions. At House of Yugen, we are proud to continue building a legacy where diversity is celebrated, voices are amplified, and every woman knows she belongs."
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