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Manila Bulletin devider Lifestyle devider Food devider Everything you need to know about Seattle's Best 25th anniversary celebration

Everything you need to know about Seattle's Best 25th anniversary celebration

From the refresh flagship store to pop-culture merch

Published Sep 25, 2025 09:55 pm
Seattle’s Best Coffee (SBC) is brewing more than just great coffee this year—it’s serving up a celebration of heritage, flavor, and forward-thinking innovation. As the beloved coffee brand toasts its 25th anniversary in the Philippines, it unveiled its newest flagship store at Bonifacio High Street in Taguig City last Sept. 23, 2025, signaling a vibrant new chapter for the Seattle-born brand that has become a Filipino favorite.
A fresh look for a milestone year
The new flagship café along BGC’s 9th Avenue is more than a coffee stop—it’s a destination. Designed with a modern-industrial aesthetic, the space blends exposed textures, warm wood finishes, and sleek matte black fixtures for a stylish yet cozy atmosphere. The revamped layout, with its open counters and seating for over 50 guests, encourages customers to linger over their drinks, enjoy hearty meals, and soak in the buzz of High Street.
“This store sets the tone for the next era of Seattle’s Best Coffee,” Laurent Adrias, SBC’s group marketing director told Manila Bulletin Lifestyle. “We wanted a space that proudly showcases who we are, from our baristas at work to the variety of our coffee and food offerings.”
He also added that the BGC flagship also serves as a design blueprint for future branches as SBC expands across the country.
Innovation in every cup
Staying true to its name, Seattle’s Best continues to push flavor boundaries. As part of the anniversary festivities, the fan-favorite Ube Deluxe Collection—featuring the award-winning Ube Coco drinks—makes a limited-time comeback after topping a consumer vote for most-loved SBC creation.
“Ube is uniquely Filipino,” Laurent explained. “We’re proud to introduce flavors you won’t find in Seattle or anywhere else in the world.”
While many coffee chains chase rapid expansion, Seattle’s Best takes a more deliberate approach. With over 60 branches nationwide and plans to close 2025 with 70, the brand focuses on sustainable growth, opening in emerging markets such as Lanao del Norte, Zamboanga, and Legazpi.
“It’s not about opening as many stores as we can,” he said. “It’s about making sure every branch thrives and creates meaningful connections with its community.”
Part of that connection is supporting local producers. SBC incorporates Philippine-sourced ingredients into its offerings, from Davao-sourced chocolate to fresh kitchen produce, reinforcing its commitment to local communities while meeting international standards.
Coffee meets culture
SBC is also exploring lifestyle collaborations to deepen its connection with younger audiences. Its latest partnership with local fashion brand Milkwear—known for its playful, minimalist aesthetic—has resulted in a limited-edition line of T-shirts and caps. The SBC x Milkwear collection is available at select branches and pop-up shops, adding a stylish twist to your next coffee run.
Beyond coffee and fashion, the brand is making a difference through advocacy. SBC has partnered with Mental Health Philippines, recognizing coffee’s role as a comforting escape for many. The initiative aims to raise awareness and support mental wellness, reinforcing the brand’s mission of nurturing not just coffee lovers but the communities it serves.
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