Jay Park unveils his first K-pop boy band LNGSHOT
Published Sep 22, 2025 02:27 pm
Jay Park with LNGSHOT at the music festival (Instagram)
Korean-American rapper and entrepreneur Jay Park unveiled his first K-pop boy band, LNGSHOT (Longshot), at a university festival.
Park performed at the Hanyang University Festival and LNGSHOT joined him on stage, delivering their first-ever performance with an unreleased track.
With no prior public history of the group before the surprise appearance, the performance offered a fresh shock to the crowd and marked the beginning of the group’s journey.
After the show, Jay Park took to Instagram to officially announce the group’s official account (@lngshot4sho) introducing the four members: Ohyul, Ryul, Woojin, and Louis.
“Haha, I don’t know if they’ll sell the most, but I’m confident they’ll do K-pop in the coolest, most fun way,” he posted.
A photo showed Jay Park and LNGSHOT members giving the finger.
LNGSHOT at the music festival (Instagram)
Jay Park (Instagram)
Jay Park with LNGSHOT (Instagram)
The post also included bold hashtags such as #itsalngshotbutwelltakeit (“it might be a long shot, but we’ll take it”) and #middlefingertothenorm, signaling their unapologetic edge and determination to flip the script on K-pop.
LNGSHOT will officially debut in January under Park’s label, More Vision, which he founded in 2022.
“People kept trying to put their standards and limits on me. Growing up in the States, it was ‘What’s an Asian doing in hip-hop?’ When I came to Korea, it became ‘What’s an idol doing in hip-hop?’ Then later, ‘You’re a celebrity, how can you be tatted up and still show up on TV?’ or ‘What if your business fails?’” he said.
He said, “I broke through those stereotypes and carved out my own lane — the Jay Park way. Now, 17 years later, I’ve been grinding, proving myself, and thankfully earning respect. That made me realize this mindset, this attitude, needs to be passed down.”
“That’s why I started building idols. Because there has to be a new generation to carry the culture and keep the spirit alive. The name LNGSHOT means the odds might be slim, but you take the risk anyway. That’s the spirit behind it,” he said.