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Manila Bulletin devider Entertainment devider Hallyuwood devider Star Park Bogum is the new face of Korean tourism

Star Park Bogum is the new face of Korean tourism

Published Jul 25, 2025 01:54 pm

At A Glance

  • He will be officially appointed as honorary Korean tourism ambassador on July 29
Park Bogum for Korean tourism (Photo from MCST)
Park Bogum for Korean tourism (Photo from MCST)
Korean actor Park Bogum, the star of the series “Good Boy” and “When Life Gives You Tangerines,” is the new honorary ambassador for Korean tourism.
Korea’s Ministry of Culture, Sports and Tourism released a teaser video for the 2025 Korean Tourism Global Campaign on its YouTube channel, Imagine Your Korea, announcing that Park Bogum is the new face of Korean tourism.
Park Bogum will be officially appointed as the 2025 honorary ambassador for Korean tourism on July 29
Before him, the MCST and the Korea Tourism Organization (KTO) appointed Hallyu stars NewJeans (2024), Lee Jung-jae (2023), and BTS (2022) as honorary ambassadors for Korean Tourism aimed at promoting travel to South Korea.
According to the MCST, “travelers nowadays are increasingly seeking personalized travel experiences that reflect their own tastes and emotions, rather than visiting standardized itineraries focused on popular tourist destinations”.
Park Bogum (Instagram)
Park Bogum (Instagram)
Park Bogum (Instagram)
Park Bogum (Instagram)
The new campaign will encourage travelers to experience their own journey and discover the endless charm of Korea for themselves.
In the teaser video, Park Bogum invites people with the line, “Will you be the main character of this story?,”signaling the launch of the Never Ending Korea global campaign.
“On My Way,” the campaign theme song sung by Park Bogum, was released on July 24. It is available on Spotify and Melon streaming platforms.
On July 29, two campaign videos featuring Park Bogum will be released together with behind-the-scenes clips.
The videos, a short film and a music video, will highlight the star as an actor and his alternate persona, offering viewers an immersive experience into the endless charm of Korea traveling.
Promotional videos produced in collaboration with Netflix and videos aimed at revitalizing tourism in the Gyeongsang and Jeolla regions will also be released
According to a policy official from the MCST, “Of the eight global campaign videos produced this year, over 85 percent were filmed at tourist destinations outside Seoul. By showcasing lesser-known hidden gems that have yet to be widely discovered by international visitors, we aimed to contribute to the revitalization of regional tourism.”
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