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New album 'bomb' showcases K-pop girl group ILLIT's growth as singers

Published Jun 16, 2025 10:10 pm
ILLIT performing at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT performing at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT, the K-pop girl group under Korea’s Belift Lab and HYBE agencies, made their comeback with the third mini-album “bomb” which highlighted their growth as artists.
Composed of Yunah, Minju, Moka, Wonhee and Iroha, ILLIT debuted in the music scene in March last year with the album “Super Real Me.”
“Bomb” marked an evolution from the introspective themes of their earlier albums to a focus on interactive emotions, capturing the excitement and uncertainty of a blossoming relationship.
ILLIT held their media showcase for “bomb” on June 16 in Seoul.
ILLIT at their media showcase for new album
ILLIT at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT performing at their media showcase for new album
ILLIT performing at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT at their media showcase for new album
ILLIT at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT at their media showcase for new album
ILLIT at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT at their media showcase for new album
ILLIT at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
ILLIT at their media showcase for new album
ILLIT at their media showcase for new album "bomb" in Seoul on June 16 (Belift Lab)
Yunah said, I'm proud that we've already released three albums. I'm most looking forward to the reactions of our fans who have been waiting for a long time.
On the other hand, Wonhee said, I'm very excited to show you a new side of us. The third mini-album ‘bomb’ is an album where you can see ILLIT’s confident charm and further growth.”
For every song in the album, ILLIT conveyed the message “be bold in ambiguity, follow your heart in doubt.”
They said the biggest appeal of their music is the relatable messages.
I think many people relate to our story, which makes them feel closer and more comfortable. Our music is a story about people our age, but at the same time, it evokes relatability because it's a story that everyone has experienced at least once,” said Yunah.
The main track, “Billyeoon Goyangi (Do the Dance),” a French house-inspired track, captures the giddy tension of a first date.
Highlighted by its romantic and whimsical string arrangement—sampling “優雅なる脱走(Yuga Naru Dasso),” the original soundtrack from Japanese anime “The Five Star Stories”—the song delivers ILLIT’s unique flair with an addictive hook, catchy phrases like “Wiggle Meow” and a sprinkle of French lyrics—reminiscent of a magic spell.
*Billyeoon Goyangi,” meaning “a borrowed cat in English, is a Korean proverb commonly used to describe the feeling of being lost or out of place.
ILLIT also released a music video for the song in which they embark on a magical journey, diving headfirst into a blossoming love.
ILLIT's Moka (Belift Lab)
ILLIT's Moka (Belift Lab)
ILLIT's Wonhee (Belift Lab)
ILLIT's Wonhee (Belift Lab)
ILLIT's Yunah (Belift Lab)
ILLIT's Yunah (Belift Lab)
ILLIT's Iroha (Belift Lab)
ILLIT's Iroha (Belift Lab)
ILLIT's Minju (Belift Lab)
ILLIT's Minju (Belift Lab)
In the music video, after a chance encounter with a mysterious boy, the girls set off across small towns and bustling cities to find him, culminating in a heart-fluttering reunion at an amusement park. The video’s vibrant animation-like visuals and growth-themed symbolism reinforce the song’s magical vibe.
ILLIT showed their signature “cat stretch dance”—a purr-fectly cheeky combo of nimble paws and bold charm.
“Bomb” contains five songs: “Billyeoon Goyangi (Do the Dance),” “little monster,” “jellyous,” “oops!,” and “bamsopoong.”
Their decision to unveil snippets and highlight medleys prior to release reflects their strong artistic confidence.
Listen to bomb at >https://illit.lnk.to/bomb target=_blank>https://illit.lnk.to/bomb

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