ADVERTISEMENT
Manila Bulletin devider Business devider The Stock Market devider SM Group crowned 'most honored organization of the year' at Asia Pacific Stevies

SM Group crowned 'most honored organization of the year' at Asia Pacific Stevies

Published Jun 6, 2025 03:10 pm

The SM Group has cemented its status as a regional powerhouse, amassing an impressive 42 award points at the prestigious Asia Pacific Stevies that propelled the conglomerate to win the coveted title of "Most Honored Organization of the Year," with SM Supermalls leading the charge by clinching 12 trophies. 

SM Retail and SM Foundation also contributed significantly, each earning two awards.

Beyond the sheer volume of accolades, the wins underscore a compelling narrative for SM's partners, particularly for SM Supermalls: the potent combination of innovation, robust community engagement, and operational excellence as key drivers of shared growth.

Leading with the Gold recognition is the SM Art Market, winning the Award for Innovation in the Use of Events.
Leading with the Gold recognition is the SM Art Market, winning the Award for Innovation in the Use of Events.
Representing SM Supermalls at the awards ceremony in Seoul, South Korea are (L-R) SM Cares Marketing Assistant Vice President Richard A. Caluyo, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, and Senior Assistant Vice President for North Luzon Marketing.
Representing SM Supermalls at the awards ceremony in Seoul, South Korea are (L-R) SM Cares Marketing Assistant Vice President Richard A. Caluyo, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, and Senior Assistant Vice President for North Luzon Marketing.

Among the gold recipients, the SM Art Market stood out, earning the Award for Innovation in the Use of Events. This initiative, alongside other award-winning programs like the SM Job Fairs, exemplifies SM Supermalls' strategic approach to driving foot traffic, fostering deeper consumer connections, and boosting the visibility of partner brands.

SM Cares' initiatives, such as the Book Nook and the Energy Efficiency Journey, were also recognized, highlighting the company's holistic commitment to sustainability and social responsibility. These values are increasingly resonant with modern consumers, offering tenants and business partners a powerful avenue to amplify their brand narratives around community involvement and environmental stewardship.

For retailers and service providers, these accolades affirm SM Supermalls' proven capability to cultivate high-impact, experiential environments that deliver tangible return on investment. Collaborating with SM Supermalls offers unparalleled access to engaged audiences and the credibility of a multi-awarded platform, whether through co-hosting community festivals, integrating with corporate social responsibility programs, or leveraging SM Supermalls’ extensive digital reach.

The global reach and adaptability of the SM brand were further underscored by SM China's eight awards, providing assurance to partners of potential opportunities in diverse markets across Asia and beyond through collaboration with SM Supermalls.

Representing SM Supermalls at the awards ceremony in Seoul were Richard A. Caluyo, Marketing Assistant Vice President of SM Cares; Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls; and Jefferson S. Suarez, Senior Assistant Vice President for North Luzon Marketing.

"For us, these awards aren’t just accolades—they’re a reflection of the dedication and passion of our entire team," stated Steven T. Tan, President of SM Supermalls. "At the heart of it all, our true mission is to enrich the lives of every customer, partner, and community we touch. That’s what drives us forward."

These global recognitions are more than just awards; they are a testament to SM’s relentless pursuit of excellence, innovation, and meaningful impact. From setting new standards in retail experiences and digital transformation to uplifting communities through purpose-driven campaigns, the SM brand continues to elevate the customer journey while fostering inclusive growth. As a retail leader with a heart for service and a vision that transcends borders, SM consistently demonstrates that the power of a brand truly lies in how it serves, uplifts, and inspires its communities.

Related Tags

SM Group SM Prime Holdings Inc. SM Supermalls
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.