Marketing of food supplements, nutraceuticals, and other similar products has grown tremendously. This is primarily due to the increase in awareness of their advantages in preventive health. More people are also becoming inclined to adopt natural and alternative approaches due to the increasing cost of pharmaceuticals or medicines, as well as their negative side effects.
According to Fortune Business Insights, the global nutraceuticals market size was valued at $547.68 billion in 2026 and is estimated to grow to $1,124.56 billion by the year 2034. That is more than double the increase in just eight years. Consumers, however, must be vigilant and not just fall prey to false marketing claims. Neither should a patient randomly take any nutraceutical product without the guidance of a registered nutritionist-dietitian and physician.
According to the Implementing Rules and Regulations of the Nutrition and Dietetics Law of 2016, RA 10862, registered nutritionist-dietitians lawfully provide quality food and nutrition products, programs, and services aimed at optimizing the health and well-being of clients. Therefore, be wary of fake nutritionists and health coaches who recommend supplementation without the clinical background and professional license required by Philippine law. You may purchase nutraceutical products from laypeople, but always do so after consulting a Registered Nutritionist-Dietitian for proper guidance.
It is important to understand the differences among various dietary supplements. These products may belong under one group for legal and commercial purposes, but they were created differently for various purposes and health benefits.
Nutraceuticals are isolated bioactive compounds from food that provide medical and health benefits. An example would be the omega-3 found in fatty fish and resveratrol that is isolated and concentrated from plant foods that contain polyphenols, such as black grapes.
Dietary supplements are concentrated, usually synthetic sources of nutrients such as vitamins, minerals, amino acids, enzymes, etc., that provide specific nutrients to correct deficiencies or bridge the nutrition gap when food intake is inadequate. An example is ferrous sulfate for iron deficiency anemia and ketoanalogues prescribed to kidney patients on a very low-protein diet.
Botanicals are plants or parts of plants, such as leaves, flowers, bark, roots, seeds, or fruits, that have functional health benefits. Examples are turmeric root, ginger root, ginkgo biloba, and aloe vera.
Functional foods are food or food ingredients that have additional health or physiological benefits beyond the normal nutritional values they provide (calories, carbohydrates, protein, and fat). Functional foods provide phytochemicals or plant nutrients, fiber, and antioxidants from plant food sources in wholesome form. When they are processed into liquid, freeze-dried, powdered, or pill form for convenience, they are known as modified functional foods.
The Academy of Nutrition and Dietetics, formerly known as the American Dietetic Association, issued a position statement on functional foods:
“All foods are functional at some physiological level, but it is the position of the American Dietetic Association (ADA) that functional foods that include whole foods and fortified, enriched, or enhanced foods have a potentially beneficial effect on health when consumed as part of a varied diet on a regular basis, at effective levels. The ADA supports research to further define the health benefits and risks of individual functional foods and their physiologically active components. Health claims on food products, including functional foods, should be based on the significant scientific agreement standard of evidence, and the ADA supports label claims based on such strong scientific substantiation. Food and nutrition professionals will continue to work with the food industry, allied health professionals, the government, the scientific community, and the media to ensure that the public has accurate information regarding functional foods and thus should continue to educate themselves on this emerging area of food and nutrition science.”
Here are some uncommon botanicals and functional foods and their health benefits:
Cordyceps sinensis and mycelium
This mushroom contains polysaccharides (carbohydrates) that stimulate the immune system by increasing the production of natural killer cells to fight cancer cells and infections. It contains lectins that recognize and scavenge cancer cells. It also helps protect the kidneys and liver. Studies have shown that among post-kidney transplant patients, the phytonutrient cordycepin found in these mushrooms is associated with improvement in graft function, anemia, and leukopenia, and synergistically suppresses organ rejection by reducing drug-induced side effects.
American ginseng
This is different from Korean or Asian ginseng. American ginseng contains adaptogenic properties for stress, thereby enhancing sleep and promoting heart health. It helps with blood glucose regulation, immune regulation, and nerve regeneration. The phytonutrient ginsenosides also helps inhibit tumor formation.
Hawthorn
It is very rich in nitric oxide, which helps with heart health by regulating blood pressure, cholesterol, and triglycerides. It enhances blood circulation and sleep quality. Hawthorn has protective properties for the kidneys by reducing oxidative stress.
Opuntia cactus
Also known as prickly pear cactus, this plant has antioxidant activity that is seven times higher than the supplement vitamin C. It has 10,000 phytochemicals and antioxidants that increase the activity of the immune system’s natural killer cells. This plant reduces oxidative damage to the kidneys and liver, provides relief from digestive problems by coating the intestinal and stomach lining, and aids with blood glucose regulation and collagen formation. Therefore, it enhances skin integrity and lubricates the joints.
Mangosteen pericarp
The peel of the mangosteen has around 40 types of phytonutrients, xanthones. It acts as a natural anti-allergy by preventing the production of histamine in mast cells (immune cells). The peel cannot be eaten raw; that is why it is processed and taken in powdered or pill form.
Berberine
The bark and root of this shrub aid in regulating blood glucose, cholesterol, and triglycerides. It also has anti-inflammatory, antifungal, and antimicrobial properties. The phytochemicals in berberine trigger activated protein kinase, which improves the body’s metabolism. This plant promotes liver and gut health.
When it comes to your health, don’t take chances. Let a health professional take care of you. Consult a health professional before purchasing and consuming any health product.