Children today are fortunate to have so many choices when it comes to what they wear. From classic pieces and playful prints to sporty looks and miniature versions of grown-up favorites, there is plenty of room for them to develop their own sense of style. Parents also get to have a little fun with it, especially when they can share some of the same fashion favorites with their mini-mes.

The best part may be seeing children begin to make those choices themselves—the color they always reach for, the dress they insist on wearing, or the pair of sneakers that somehow goes with everything.

Kids Around, a Paris-born premium and luxury childrenswear destination, is giving Filipino families even more options with the opening of its first Manila store at Greenbelt 5 in Makati City.

The boutique brings Chloé, Givenchy, Kenzo, and Boss childrenswear together with Kids Around’s own label. Present in 29 countries with more than 85 boutiques, it carries clothing, shoes, and accessories for babies, children, and teenagers.

“It is the first multi-brand concept store dedicated to children, so we house different designer brands,” Sabrina Miranda, group general manager of Adrenaline Group, the local operator of Kids Around, tells Manila Bulletin Lifestyle. “We want to let children explore, be curious, and find their own sense of style.”

Inspired by Haussmannian architecture, the store interiors are designed to resemble a contemporary Parisian apartment, with light paneled walls, herringbone-style flooring, and touches of color. There are dedicated areas for girls, boys, babies, shoes, and accessories, making it easy for parents and children to look through the different collections together.

Sabrina describes Givenchy as a choice for children who prefer a more urban, street-inspired style. Boss offers the classic “mini-me” look, including pieces for fathers who want their little ones dressed like them. Chloé has a softer, more relaxed and bohemian feel, while Kenzo is bright and playful.

“We’re opening with these four brands. We also have our very own Kids Around label,” adds Sabrina. The latter brings in summery pieces, tennis prints, and bright yellows and greens, with designs inspired by vintage sportswear and the French Riviera.

For Spring/Summer 2026, Chloé Childrenswear goes romantic with pastels, sunset prints, florals, embroidery, ruffles, and lace. There are airy dresses and relaxed denim, along with shoes and accessories for those who like the fashion house’s signature feminine look in smaller sizes.

Givenchy takes a more urban direction, mixing casual pieces with the polished Parisian style associated with the house.

Kenzo Kids brings plenty of color, with references to Parisian and Japanese gardens appearing through peonies, elephants, and playful graphics inspired by sweets.

Boss Kidswear looks to New York, Massachusetts, and Mexico City for its “The World Is Yours” collection. Graphic shirts, lightweight tailoring, sporty separates, and summer accessories carry the brand’s familiar clean look. This season, its mini-me concept also includes infants for the first time.

Together, the labels give young shoppers very different wardrobes to choose from, whether they gravitate toward Kenzo’s colorful graphics, Chloé’s feminine details, Givenchy’s street style, or the more classic appeal of Boss.

For Hans Yao, president of Adrenaline Group, having the different labels in one place is part of the appeal. He also has a personal fondness for the Parisian influence. “In our family, we like things that are French because they have that luxurious feel.”

Greenbelt 5 will not be the only place to find the concept. Hans revealed that Adrenaline Group is also opening Kids Around at Rustan’s later this year. Marc Jacobs, Calvin Klein, and Karl Lagerfeld Kids are also part of the group’s childrenswear portfolio.

For families who enjoy fashion, Kids Around makes shopping for children a little more interesting. Parents can introduce them to favorite labels, find those irresistible mini-me looks, and, at the same time, see which colors, prints, and styles their children choose for themselves.

Sabrina sums it up, “We want to create an experience that celebrates children’s individuality and gives kids the freedom to discover their own sense of style.”