NEW YORK (AP) — It was 2023 when Icelandic singer-songwriter Laufey, known for her neoclassical jazz-pop, decided to create a global fan event.

Her second album, “Bewitched,” was about to be released, and she wanted to do something special to celebrate it. More than that, she wanted to encourage her fans to step outside their homes and experience a day inspired by her favorite places and the music from the album.

And thus, “A Very Laufey Day” was born.

Each year, the Grammy-winning singer curates itineraries for different locations around the world for her listeners to follow. The event allows fans to experience what she describes as “a perfect day” while also connecting with other members of her community offline and in person.

Now approaching its fourth edition, the celebration has grown significantly.

“It became much bigger than I anticipated, really,” she says.

Laufey originally hoped to encourage her audience to discover “third spaces” and explore places she loves, including museums, bookstores, cafes and concert venues. The event has also become an opportunity for fans to build a sense of community, with some dressing in vintage outfits inspired by Laufey’s style.

Aug. 23 will mark the fourth annual “A Very Laufey Day.”

“It is a fun puzzle every year,” she says.

This year’s “A Very Laufey Day” will feature experiences in 75 cities across 25 countries, with the theme “A Celebration of the Arts.”

The lineup includes performances involving symphony orchestras, ballet, jazz, opera and theater, along with events at libraries, bookstores, coffee shops, yogurt and ice cream shops, among other venues.

Laufey’s concert film, “A Night at the Symphony: Hollywood Bowl,” will also be screened at select theaters.

She has partnered with museums around the world, including New York City’s Guggenheim, the Los Angeles County Museum of Art, the Museum of Contemporary Art Chicago, London’s Tate Modern and National Gallery, Chile’s Museo Nacional de Bellas Artes, Seoul’s Daelim Museum and others.

At participating businesses, fans will also have the chance to purchase limited-edition merchandise and Laufey-themed specialty drinks.

“This year it was really about focusing on the arts and culture and finding ways to bring this barrier of entry down between my audience — which is mostly Gen Z and Gen A — and these kind of so-called high cultural experiences,” she says.

Laufey said the goal is to help her young audience feel more comfortable exploring institutions such as orchestras, museums and galleries.

“Whether it’s going to see an orchestra show … museums or galleries, we really want to find ways to connect with those institutions,” she says.

For younger fans, some of these cultural spaces can feel intimidating. Laufey said this year’s event was designed to make them feel more welcoming.

“It doesn’t have to be this scary thing. And so, I’ve kind of made it my life’s mission to make spaces like that fun and accessible,” she says.