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Manila Bulletin devider Business devider The Stock Market devider Jollibee wins 11 Marketing Excellence Awards, earns YouTube Works recognition

Jollibee wins 11 Marketing Excellence Awards, earns YouTube Works recognition

Published Aug 14, 2026 12:54 pm
Jollibee brought home 11 awards at the 2026 Marketing Excellence Awards, including Gold for Marketing Team of the Year, adding to the brand's recent recognition at the YouTube Works Awards Philippines.
The Philippines' number one fast food chain was recognized across categories covering digital commerce, customer engagement, content marketing, influencer marketing, advertising, and mobile marketing, further highlighting the breadth of its marketing work across platforms and consumer touchpoints.

“These awards belong to every member of our marketing team and our agency partners, whose passion and creativity bring the joy of Jollibee to life. We are deeply honored by this recognition, especially being named Marketing Team of the Year. It inspires us to keep raising the bar and creating meaningful work that resonates with Filipinos and makes a real difference in their lives,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.
The Jollibee App led the company's digital wins, earning Gold for Excellence in Omnichannel Marketing, Silver for Excellence in e-Commerce Marketing and Launch Marketing, and Bronze for Excellence in Performance Marketing. National Day of Joy and Jollibee Joy Run also earned Gold for Excellence in Customer Engagement and Excellence in Mobile Marketing, respectively.
Jolly Takam Shots received Silver for Excellence in Content Marketing, while JolliCreators earned Silver for Excellence in Influencer/KOLs Marketing. GameJoy Combos won Bronze for Excellence in Advertising, while Ching was also recognized with Bronze for Marketing Leader of the Year.
The 11 recognitions highlight Jollibee's marketing efforts across brand building, digital commerce, customer engagement, community initiatives, gaming, and creator partnerships.
The Marketing Excellence Awards is an annual awards program organized by Marketing-Interactive that recognizes marketing campaigns, teams, and industry leaders for creativity, innovation, and business impact.
Jollibee also recently received recognition at the YouTube Works Awards Philippines for its 2025 Christmas campaign, Buo ang Saya ng Pasko. The campaign won the Multiformat Storytelling category and was named 2nd runner-up for Best of Philippines.
The YouTube Works Awards celebrate the most innovative, creative, and effective advertising campaigns on YouTube, recognizing work that demonstrates how the platform can drive meaningful impact for brands and audiences.
Together, the recognitions reflect Jollibee's continued performance across major marketing awards programs, with its work being recognized for creativity, innovation, consumer engagement, and the ability to translate brand ideas into meaningful experiences for Filipinos.

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