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Manila Bulletin devider Lifestyle devider People and Events devider Bounty furthers its mission of making food better as it marks its 40th year

Bounty furthers its mission of making food better as it marks its 40th year

Published Aug 14, 2026 10:43 am
What started as a humble business with only 5,000 birds grew into a mega food empire in the Philippines and beyond. That, in a nutshell, was the story of the large-scale industrial agriculture corporation Bounty. Founded by the Cheng family in 1986, the business made it its mission to be part of the Filipino table. This year, it marks its 40th anniversary, celebrating the family’s legacy, as well as the people who made it what it is now: a homegrown food powerhouse.
Bounty Segar Indonesia President Lanz Uy, Bistro Group president Jean Paul Manuud, Central Finance executive vice president Debbie Chen Chung, Treasury executive vice president Pamela Cheng Hwang, Agribusiness Group president Peter James Cheng; Bounty Fresh Group Holdings chairman Tennyson Chen; Bounty Fresh Group CEO and president Atty. Kenneth Cheng, Purchasing executive vice president Jennifer Chen Kaw, Branded and Value Added Group president Edwin Chen, Restaurant Group president James Benedict Carreon, and Tegel Foods Ltd. CEO Edgbert Segers (Photos: Bounty)
Bounty Segar Indonesia President Lanz Uy, Bistro Group president Jean Paul Manuud, Central Finance executive vice president Debbie Chen Chung, Treasury executive vice president Pamela Cheng Hwang, Agribusiness Group president Peter James Cheng; Bounty Fresh Group Holdings chairman Tennyson Chen; Bounty Fresh Group CEO and president Atty. Kenneth Cheng, Purchasing executive vice president Jennifer Chen Kaw, Branded and Value Added Group president Edwin Chen, Restaurant Group president James Benedict Carreon, and Tegel Foods Ltd. CEO Edgbert Segers (Photos: Bounty)
To mark the occasion, the Cheng family invited guests and VIPs to the company’s “Celebrating 40 Years of Growth, Innovation, and Partnership” event. Held on July 28 at Shangri-La Plaza in Mandaluyong City, the party served as a testament to its commitment to its “Food Made Better” campaign. It also highlighted the company’s latest expansion. In recent years, it has entered international markets, including Indonesia with Bounty Segar and New Zealand with Tegel Foods, Ltd.
While innovation and operational excellence have fueled Bounty’s growth, the company’s greatest strength has always been the people behind it. Every milestone over the past four decades has been made possible through the dedication of employees, the trust of customers, the partnership of suppliers, retailers, and financial institutions, and the commitment of thousands of growers and communities across the country.
Branded and Value-Added general manager Evan Chen, Branded and Value Added president Edwin Chen, and Senator Francis Pangilinan
Branded and Value-Added general manager Evan Chen, Branded and Value Added president Edwin Chen, and Senator Francis Pangilinan
Lohmann Breeders commercial managing director Jurek Grapentin, Atty. Kenneth Cheng, and Agribusiness vice president Alaine Cheng
Lohmann Breeders commercial managing director Jurek Grapentin, Atty. Kenneth Cheng, and Agribusiness vice president Alaine Cheng
Tennyson Chen
Tennyson Chen
“Forty years is never the achievement of one company alone. It belongs to every employee, grower, customer, supplier, retailer, financial institution, and partner who believed in our vision and helped build Bounty with us,” said Tennyson G. Chen, Chairman of Bounty Fresh Group Holdings, Inc. “As we look to the future, we remain committed to growing together—with integrity, resilience, and an unwavering commitment to making food better for generations to come.”

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