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Manila Bulletin devider Drive devider RADAR EV Pickup opens first Cebu dealership

RADAR EV Pickup opens first Cebu dealership

Published Aug 10, 2026 06:17 pm

At A Glance

  • RADAR EV Pickup Philippines has opened a dealership in Cebu City through Pacific Autoworld Inc. of the Borromeo Group of Companies.
  • The facility carries the RD6 ECON battery-electric pickup and RD6 EM-P 4WD plug-in hybrid pickup, supported by a five-bay aftersales facility.
  • RADAR becomes the fourth UAAGI-distributed brand handled by Pacific Autoworld in Cebu, alongside BAIC, Chery, and JETOUR.
RADAR EV Pickup Philippines has expanded into Cebu with the opening of its first dealership in the city, operated by Pacific Autoworld Inc. of the Borromeo Group of Companies.
Located at Gov. M. Cuenco Avenue corner J. Panis Street in Banilad, Cebu City, the dealership carries the RADAR RD6 ECON battery-electric pickup and the RADAR RD6 EM-P 4WD plug-in hybrid.
The facility also has five service bays for maintenance and aftersales support.
The dealership was formally inaugurated on August 3, 2026, following a partnership agreement signed earlier this year between RADAR EV Pickup Philippines Brand Head Franz Decloedt and Pacific Autoworld Inc. President Marco Borromeo. The agreement paved the way for RADAR's entry into Cebu as the brand expands its presence in the Visayas and Mindanao.
From left: Radar EV Pickup Philippines Brand Head, Franz Decloedt; Pacific Autoworld Inc. of the Borromeo Motoring Group, President, Marco Borromeo; UAAGI Deputy Director, Joshua Sytin; and UAAGI Chief Marketing Executive & SVP, Lyn Buena.
From left: Radar EV Pickup Philippines Brand Head, Franz Decloedt; Pacific Autoworld Inc. of the Borromeo Motoring Group, President, Marco Borromeo; UAAGI Deputy Director, Joshua Sytin; and UAAGI Chief Marketing Executive & SVP, Lyn Buena.
Marco Borromeo was joined at the inauguration by Borromeo Motoring Group Director Paolo Borromeo and Borromeo Motoring Group Founder Max Borromeo.
Representing RADAR EV Pickup Philippines and UAAGI Auto Group were Decloedt, UAAGI Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Department Director Engr. Marvin Martinez.
The Borromeo Group has 25 years of experience in the automotive business. RADAR is now the fourth UAAGI-distributed brand represented by Pacific Autoworld in Cebu, joining BAIC, Chery, and JETOUR.
The opening gives Cebu customers direct access to RADAR's two electrified pickup offerings. The RD6 ECON uses a battery-electric powertrain, while the RD6 EM-P 4WD uses a plug-in hybrid system.
RADAR backs the RD6 with a bumper-to-bumper warranty of up to five years or 150,000 km. Its high-voltage battery carries an eight-year or 200,000-km warranty.
Customers can visit the Cebu showroom to view the RD6 lineup, book a test drive, or inquire about the vehicles.  RADAR operates in the Philippines under UAAGI Auto Group as its dedicated electrified pickup truck brand. The Cebu opening adds another retail and service point to UAAGI's network while establishing RADAR in one of the country's major automotive markets.

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