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Suzuki opens four new motorcycle 3S shops in Luzon and Visayas

New locations in Baguio City, San Carlos City in Pangasinan, Tubigon in Bohol, and Dapitan

Published Aug 9, 2026 05:38 pm  |  Updated Aug 10, 2026 10:57 am

At A Glance

  • Suzuki Philippines added four motorcycle 3S shops to its network during the second quarter of 2026.
  • The new facilities are located in Baguio City, San Carlos City in Pangasinan, Tubigon in Bohol, and Dapitan.
  • The expansion was carried out with dealer partners from the Guanzon Group and Solid Motorcycle Distributors Inc.
Suzuki Philippines expanded its motorcycle dealer network with the opening of four new 3S shops during the second quarter of 2026.
Koichiro Hirao, President, Suzuki Philippines Incorporated (SPH), welcomes guests at the opening ceremony.
Koichiro Hirao, President, Suzuki Philippines Incorporated (SPH), welcomes guests at the opening ceremony.
The new locations are in Baguio City, San Carlos City in Pangasinan, Tubigon in Bohol, and Dapitan. Each follows Suzuki's 3S format, providing motorcycle sales, spare parts, and aftersales service in one location.
The two Northern Luzon shops were established with the Guanzon Group. Guanzon Merchandising Corporation operates the Baguio City facility, while LGK Guanzon handles the San Carlos City location.
For the Visayas and Mindanao locations, Suzuki worked with the Solid Motorcycle Distributors Inc. group. HMAC operates the Tubigon shop in Bohol, while Roadway operates the Dapitan facility.
The four shops carry Suzuki motorcycles, Suzuki Genuine Parts and accessories, while trained mechanics handle aftersales requirements.
Motorcycles available through the new locations include the Raider R150, Raider PRO, Smash, Burgman Street, Burgman Street EX, Access, DR160, V-Strom 160, and models from the Gixxer series. Suzuki's middleweight lineup, including the V-Strom 250 SX, Gixxer SF250, and Gixxer 250, is also available.
The shops were inaugurated through separate opening activities attended by Suzuki executives, dealer partners, local officials, customers, and motorcycle enthusiasts. The events included blessings, ribbon-cutting ceremonies, showroom tours, community activities, and promotional offers.
Suzuki Philippines Managing Director Norminio "Boying" Mojica said the additional locations are part of the company's response to growing motorcycle use in the country.
"The Philippine motorcycle industry continues to grow, and with more Filipinos relying on motorcycles for mobility, work, and everyday life, it is important that we make Suzuki’s two wheelers more accessible to our customers. Our continued 3S Shop expansion is our response to this growing demand."
The four new shops expand Suzuki's motorcycle sales, parts, and service network across Luzon, Visayas, and Mindanao.

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Suzuki Philippines (SPH)
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