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Manila Bulletin devider Lifestyle devider People and Events devider An evening that redefined the VIP experience

An evening that redefined the VIP experience

Published Aug 6, 2026 09:20 am
There’s a particular kind of magic that happens when a brand stops asking "what can we offer our members" and starts asking "what kind of life can we help them enjoy."
That's the shift BingoPlus made last July, when it pulled back the curtain on its reimagined VIP Club at a lavish evening inside the Manila Marriott Hotel—part product reveal, part theatrical spectacle, and entirely a statement of intent.
The theme, "Unmask the New Code of Nobility," set the tone for the night. Think cinematic visuals washing over the ballroom, live performances stitched into an immersive narrative, and a palpable sense that something bigger than a loyalty program was being born. Because it was.
The evening introduced a completely reworked tiering system, one that treats VIP status less like a scoreboard and more like a personal ascent, each level unlocking an opulent, more textured slice of the good life.
Picture curated shopping experiences, seats at world-class sporting events, dinners at tables usually reserved for the few, brushes with celebrity, and travel that reads more like a passport stamp collection than a rewards redemption.
That's the world the new BingoPlus VIP Club is inviting its members into.
And just when the night couldn't feel more charged, three brand-new BMW X-series units were raffled off to qualified VIP guests in the room, the kind of moment that turns "loyalty program" into "the night I'll never forget."
Jasper Vicencio, president of AB Leisure Exponent, Inc. and head of VIP Lifestyle and Experience Center, put it simply: Recognition, in his view, should never be measured in peso value alone. The philosophy behind the relaunch is about handing members access to experiences, privileges, and moments that elevate not just their play, but their everyday lives.
It's a fitting next chapter for a platform that has spent the past year proving it's after more than screen time.
From backing international golf tournaments to throwing star-studded anniversary galas that feel more red carpet than raffle night, BingoPlus VIP Club has quietly built a reputation for spectacle with substance and for giving back through its foundation along the way.
The new VIP Club, anchored by the tagline "Elevate Your Lifestyle," feels like the natural evolution of that instinct. It's less about chasing jackpots and more about what happens after you win: the dinners, the trips, the front-row seats to a life that feels a little more nobly lived.
For BingoPlus VIP Club's most devoted players, the message this July was clear: The reward was never just the prize.
It was always the experience.

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