How Sassa Jimenez is rewriting the new bridal codes
From sculptural silhouettes to a black bridal gown, "The New Ceremony" offers a fresh take on wedding style, where personality takes precedence over tradition
Wedding gowns have long been associated with timeless silhouettes, delicate lace, and traditions passed down through generations. While classic styles continue to endure, designers are finding new ways to reinterpret them through sculptural forms, tactile fabrics, and thoughtful details that feel current without losing their sense of romance.
(Photos: Sassa Jimenez)
Fashion designer Sassa Jimenez, founder of Sassa Jimenez Studio and Land of Nod PH, presents this perspective through “The New Ceremony,” a 10-look collection that explores texture, sculptural forms, and contemporary romance. Debuted at the Vestido Alt Bridal Fair and now available through private consultation at Sassa J Studio, the made-to-order collection speaks to those who are confidently making their own rules.
"I think it's all of those things, but more than anything, it's personality," Sassa tells Manila Bulletin Lifestyle, when asked what modern brides look for in a wedding gown today. "Brides want something that feels true to them, something that reflects who they are and means something to them."
This mindset became the starting point for the collection. "Brides are more self-assured, and they're making their own rules when it comes to weddings, so it felt like the right time to create something that reflects that."
Fabric and form take center stage, with corded lace, hand-frayed chiffon, draped silk organza, and sculptural paper silk creating depth and movement. Every gown is custom-made to the wearer's individual measurements. "I was drawn to materials that already had a lot of character and texture, so it allowed me to focus on silhouette and mood," she says.
The collection balances familiar bridal elements with fresh interpretations. Romantic lace appears in “The Botanist,” a strapless corded lace column gown finished with a detachable watteau train, while “The Muse” softens silk organza with cascading ruffles that flow into a sweeping train. “The Sonnet” reimagines bridal satin with a softly draped pannier skirt accented by subtle tufting and hand-applied florals.
The collection also ventures into less traditional silhouettes. “The Fable” offers bridal separates with a sculptural long-sleeved top and fitted paper silk skirt, while “The Sculptor” creates dramatic volume through gathered drawstrings instead of elaborate embellishments. “The Siren” may be the boldest of them all, a minimalist black bridal gown that replaces excess with confident proportions.
"Every bride is different, and not everyone sees themselves in white. Weddings today feel much more personal. They're really a reflection of the couple and the life they're building together, which makes every detail feel more sentimental."
Even the names of the gowns were thoughtfully chosen. "I leaned into different archetypes and personalities. Each name felt like a type of bride to me, or at least the version of her I imagined while designing each piece."
That philosophy extends to “The Siren,” which invites brides to embrace personal style over expectations. "I imagine someone who isn't wearing black just to shock people. She wears it because it feels like her. It's really about choosing what makes you feel your best and staying true to your personal style."
Through this collection, Sassa shows that today's wedding wardrobe no longer follows a single formula. Whether through sculptural silhouettes, richly textured fabrics, or unexpected choices like a black gown, the collection encourages every woman to wear what feels true to her and celebrate in her own way.