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Manila Bulletin devider Technews devider UGREEN announces official collaboration with HoYoverse's Honkai: Star Rail

UGREEN announces official collaboration with HoYoverse's Honkai: Star Rail

Bringing a new journey to trailblazers across Southeast Asia

Published Jul 18, 2026 04:32 pm
UGREEN officially announced its collaboration with HoYoverse's Honkai: Star Rail, becoming an official partner of the popular space fantasy RPG.
Following the success of its previous collaboration with Genshin Impact, UGREEN once again joins forces with HoYoverse to explore new possibilities at the intersection of technology and gaming culture. The partnership marks another milestone in UGREEN's continued expansion within the global gaming ecosystem.
Inspired by Yao Guang, an Arbiter-General known for her knack for "strategic masterminding" and "turning woe into weal," UGREEN and Honkai: Star Rail will launch an officially licensed co-branded collection under the theme “Power Up for the Next Trailblaze.” Featuring specially designed products and an exclusive collectible gift box, the collaboration brings together Honkai: Star Rail’s character-driven design with UGREEN’s fast-charging ecosystem, offering fans reliable power and practical convenience across gaming, travel, and everyday life.
Further details about the collection will be revealed next week. The lineup includes a co-branded charger, power banks, a smart tracker, and a retractable USB-C cable, along with exclusive collectible merchandise, with the full collection set to debut soon.
As part of the collaboration launch, UGREEN will also participate in HoYo FEST 2026 across Southeast Asia. From July 30 to August 2, fans can visit the UGREEN × Honkai: Star Rail booth at HoYo FEST in Thailand, Vietnam, the Philippines, and Malaysia, where the officially licensed co-branded collection will be showcased and available for purchase. Fans in Singapore and Indonesia will also have the opportunity to purchase the co-branded collection at HoYo Fest retail booths.

Visitors are invited to stop by the UGREEN booth to explore the collaboration up close, experience the products firsthand, and take part in interactive activities created especially for Trailblazers. Whether you're looking to discover the collection, connect with fellow fans, or celebrate the launch in person, the UGREEN booth will offer an immersive experience throughout the event.

More information about the UGREEN × Honkai: Star Rail collaboration will be announced soon. Stay tuned to UGREEN's official channels and prepare to Power Up for the Next Trailblaze.

Related Tags

Honkai Star Rail HoYoverse UGREEN
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