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Manila Bulletin devider Entertainment devider Celebrities devider Heart Evangelista's Fashion Week stint garners more than 100 million social media views

Heart Evangelista's Fashion Week stint garners more than 100 million social media views

Published Jul 18, 2026 11:53 am

At A Glance

  • Heart Evangelista returned from Fashion Week in Europe and China with her social media posts drawing more than 100 million views after overcoming a health scare.

Heart Evangelista has returned to the Philippines after another busy Fashion Week season, with videos and posts from her appearances in Europe and China drawing more than 100 million views across social media.

The figure, based on estimates compiled by fans and followers, covers content from her appearances at major fashion events, including Paris Haute Couture Week. Her posts also generated thousands of likes, comments and shares as followers kept up with her latest Fashion Week stops.

The strong engagement reflects the audience Heart has built around her Fashion Week coverage, where she regularly shares runway moments, designer collaborations and behind-the-scenes glimpses from some of fashion's biggest events.

The successful Fashion Week run came just weeks after a health scare threatened to disrupt her overseas schedule. Despite being hospitalized before her trip, Heart pushed through with her commitments, attending Fendi's presentation during Rome Fashion Week as the only Filipino invited to the event. She then traveled to Paris for Haute Couture Week before heading to Shanghai for Max Mara's 75th anniversary celebration.

Looking back, Heart said the experience has never been about chasing numbers on social media but about longevity.

"13 years old to 41, after 28 years, and I still get to do what I love. Fashion Week is officially over. Thank you for the love and support. It was never about the numbers or likes but the number of years staying in this industry. Stay kind, grateful and humble," she wrote on social media.

Fashion has never been short on new faces. Staying visible season after season is another matter. Heart has managed to do both, making every Fashion Week less about a comeback and more about why she continues to be invited in the first place.

Related Tags

Heart Evangelista Paris Haute Couture Week Paris Fashion Week Rome Fashion Week Fendi Max Mara Shanghai Heart Evangelista Fashion Week
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