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Kim Soo-hyun back in PH for new ad campaign

Published Jul 15, 2026 08:31 am  |  Updated Jul 15, 2026 03:12 pm
Kim Soo-hyun (Photo from Ben Chan's Instagram account)
Kim Soo-hyun (Photo from Ben Chan's Instagram account)

South Korean actor Kim Soo-hyun is back in the Philippines for a new project, marking one of his first public activities since returning to work after an extended hiatus.

Photos of the "My Love from the Star" and "Moon Embracing the Sun" actor in the country surfaced online after Ben Chan, founder of the Philippine clothing brand Bench, shared images on Instagram.

"Reunited with your @benchtm family, @soohyun_k216," Chan wrote in the caption.

Kim is in the Philippines for a new advertising campaign for the local apparel company.

His agency, Gold Medalist, confirmed last month that the actor would take part in the commercial shoot.

The project comes as Kim gradually resumes entertainment activities after stepping away from the spotlight for more than a year following the controversy surrounding the late actress Kim Sae-ron and allegations made by YouTuber Kim Se-ui.

South Korean authorities have since cleared Kim of allegations that he dated Kim Sae-ron while she was a minor.

Meanwhile, Kim Se-ui was indicted and later arrested on multiple charges, including defamation, over claims involving the actor.

Kim, one of South Korea's biggest television stars, has maintained a strong following in the Philippines through hit dramas such as "My Love from the Star," "Moon Embracing the Sun," "It's Okay to Not Be Okay," and, most recently, "Queen of Tears."

Kim Soo-hyun and Ben Chan (Photo from Ben Chan's Instagram account)
Kim Soo-hyun and Ben Chan (Photo from Ben Chan's Instagram account)
Kim Soo-hyun with Ben Chan (Photo from Ben Chan's Instagram account)
Kim Soo-hyun with Ben Chan (Photo from Ben Chan's Instagram account)

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