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Manila Bulletin devider Business devider The Stock Market devider SM Prime gives trade partners a sneak peek into ₱7-billion Cebu arena

SM Prime gives trade partners a sneak peek into ₱7-billion Cebu arena

Published Jul 9, 2026 04:13 pm
SM Seaside Cebu Arena facade
SM Seaside Cebu Arena facade
SM Seaside Cebu Complex
SM Seaside Cebu Complex
SM Seaside Cebu Arena event seats
SM Seaside Cebu Arena event seats
Cebu City-SM Prime Holdings, Inc. (SM Prime) has given a sneak peek of the ₱7-billion SM Seaside Cebu Arena in its South Road Properties (SRP) estate to trade, industry and corporate partners before the grand opening on July 11, 2026.
The trade launch drew 400 guests from the events, entertainment, tourism, hospitality, and corporate sectors, offering an early look at the venue through an hour-long flythrough that highlighted its scale, design, and event capabilities.
“This arena is part of our long-term vision for Cebu. By creating a world-class platform for live entertainment and large-scale gatherings within SRP, we give local and foreign tourists another reason to visit and stay longer,” said SM Prime President Jeffrey C. Lim.
He noted that, “More importantly, this investment will generate economic opportunities for local entrepreneurs and nearby communities.”
SM Seaside Cebu Arena has direct access to SM Seaside City Cebu and the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel, creating a comprehensive lifestyle, tourism and business district in the Queen City of the South.
Designed by award-winning global architecture firm Arquitectonica, the arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests. Its exterior is defined by wave-shaped glass windows, echoing the signature façade of its sister venue, the SM Mall of Asia Arena.
At the center of SM Seaside Cebu Arena is Cebu’s largest and most advanced center-hung display, designed to deliver crystal-clear visuals, immersive sound and real-time data integration for sports, concerts, electronic dance music (EDM), family entertainment, corporate shows, circus productions and motorsports events.
Aside from being the largest facility of its kind in the Visayas, SM Seaside Cebu Arena offers the most premium live entertainment experience through its Premier Suites.
The venue has 30 luxury Premier Suites located just above the VIP sections. Each suite can accommodate up to 13-31 guests and includes upscale seating, private restrooms and unobstructed views of the event floor. Suite holders and their guests also have access to dedicated VIP lounges, a café and an exclusive entrance.
SM Seaside Cebu Arena will open its major events calendar with the BINI Signals World Tour on July 11. Other upcoming shows include IV of Spades, TJ Monterde and KZ Tandingan, Hillsong Worship and LANY.
“Cebu has long been one of the country’s most dynamic markets. With this arena, we can bring more Filipino and international acts to the Visayas and strengthen the region’s place in the live entertainment circuit,” said Lim.

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SM Prime Holdings Inc. Jeffrey C. Lim SM Seaside Cebu Arena
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