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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Louis Vuitton presents a new dandy experience with surf culture through its spring-summer 2027 show

Louis Vuitton presents a new dandy experience with surf culture through its spring-summer 2027 show

Published Jul 3, 2026 11:01 am
The tide is high at Cité Internationale Universitaire de Paris on June 23—not because it is flooding, but because Louis Vuitton has brought an artificial beach wave to the venue. When it comes to fashion week, a handful of maisons go big not only with their collections but also with the way they present them. Louis Vuitton's Menswear spring-summer 2027 show currently wears the crown for just how effectively its setting captivated audiences both in person and online.
Louis Vuitton men's spring-summer 2027 (Photos: Louis Vuitton)
Louis Vuitton men's spring-summer 2027 (Photos: Louis Vuitton)
For the forthcoming season, the house's creative director for menswear, Pharrell Williams, envisions a new take on dandyism—one that embraces the sea and shore as spaces of universal human belonging. To bring this vision to life, surfers' distinctive dress codes are reinterpreted through the lenses of travel, performance, and craftsmanship, merging heritage, durability, and a bohemian spirit for the gentlemen who ride the waves of life in style.
Gracing the runway were pieces featuring relaxed tailoring and wetsuit-inspired garments. The new collection unveils a fresh approach to tailoring, imbued with seaside elegance, hand-spun textures, and sea-inspired embellishments, where city dressing meets the shore.
Patterns and textures—including palm tree motifs, sea leopard prints, and liquid python—appeared on brushed cotton shirts, tailored suits, and footwear. Flannel shirts and moiré windbreakers adorned with stripes nodded to the collection's nautical influences, while jackets and overshirts were meticulously constructed by hand from individual surf-inspired patches.
What caught our attention most were the bags that graced the runway. The Speedy Shoulder Bag and Folded Trunk are reimagined in psychedelic colourways, while Epi Suede bags are rendered in sun-bleached shades of saffron, stone blue, and cloud pink. This author's favourite is the Sea Wonders Speedy, crafted from denim and calfskin and embellished with three-dimensional, hand-embroidered beadwork depicting vibrant coral reefs.
The sea served not only as inspiration for the collection but also as a catalyst for purpose. Louis Vuitton supports Coral Gardeners as part of its Regeneration 2030 sustainability roadmap, advancing reef restoration efforts in French Polynesia. Through the initiative, the house will support the out-planting of 1,000 corals at the Tiaia restoration site and help restore 250 square metres of reef habitat in 2026.

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