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Manila Bulletin devider Entertainment devider Music and Concerts devider NUSTAR Online presents first-ever Bb. Pilipinas gala, unveils campaign video

NUSTAR Online presents first-ever Bb. Pilipinas gala, unveils campaign video

Published Jul 2, 2026 05:34 pm

NUSTAR Online marked another milestone in its landmark partnership with Binibining Pilipinas as the presenter of the first-ever Binibining Pilipinas Gala.

Held on June 22 at Novotel Manila Araneta City, the "Road to the Crown: The Binibining Pilipinas 2026 Gala" brought together pageant personalities, sponsors, media representatives, and distinguished guests for an evening celebrating the journeys of the 36 candidates vying for the coveted Binibining Pilipinas crowns.

Serving as the pageant’s preliminary competition, the gala featured the highly anticipated swimsuit and evening gown segments, where the 36 Binibining Pilipinas 2026 candidates showcased their poise, elegance, and stage presence before an esteemed panel of judges. Representing NUSTAR Online on the judging panel was Brand Manager Alexander Barcela, alongside executives from Binibining Pilipinas Charities, Inc. (BPCI) and fellow brand partners.
A key highlight of the evening was the debut of the NUSTAR Online x Binibining Pilipinas campaign video, unveiled after the swimsuit competition. The campaign celebrates the modern Filipina as NUSTAR Online redefines BBP as Beauty, Body, and Personality—honoring women who embody confidence, authenticity, sisterhood, and empowerment—while reflecting the brand’s commitment to supporting platforms that inspire women to pursue their aspirations.

The gala also paid tribute to pageant royalty Gloria Diaz, the first Filipina Miss Universe, who was honored by BPCI during the program for her lasting contributions to Philippine pageantry and enduring influence on generations of Filipinas.

The event likewise highlighted Binibining Pilipinas’ continuing commitment to meaningful causes. During the program, BPCI announced that proceeds from the 2026 National Costume Competition on July 2 at the New Frontier Theater will support earthquake relief efforts in Sarangani and other affected areas through the Philippine Red Cross.

Looking ahead to the Grand Coronation Night on July 18, BPCI revealed performances from Alamat, Kyle Echarri, and Jericho Rosales, as well as the attendance of reigning Miss International Catalina Duque of Colombia and The Miss Globe Chayathanus Saradatta of Thailand.

Beyond the ballroom, NUSTAR Online enhanced the guest experience through a photo wall activation, where attendees posed for photos with a professional photographer and received printed photo souvenirs.

As the Official Presenter of Binibining Pilipinas under its three-year partnership, NUSTAR Online continues to empower and fully support the organization, its mission, and the candidates as they boldly pave their own road to the crown.

For more exclusive content, events, and premium lifestyle experiences, follow NUSTAR Online at @nustaronline.

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