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Manila Bulletin devider Property and Living devider Arthaland's Sevina Park: 'Escape the City' campaign, reimagining home beyond the city

Arthaland's Sevina Park: 'Escape the City' campaign, reimagining home beyond the city

Published Jul 2, 2026 10:27 am
A fresh concept that introduces a new chapter defined by comfort, joy, and sustainability. It speaks to those who envision a home where each day brings new experiences, meaningful moments, and a lasting impact. For those who seek a space where cherished memories are made, families grow, and everyday living feels both effortless and fulfilling, home becomes more than just a place to live—it becomes the foundation for a better life.
At Arthaland’s Sevina Park, this vision becomes reality. A thoughtfully planned community where modern comfort and environmental responsibility exist in harmony. Surrounded by lush open spaces and designed with sustainability at its core, it is a place where residents can enjoy a healthier, more balanced lifestyle while creating memories that will last for generations.
'Escape the City'
Arthaland launches “Escape the City”, a campaign that brings Sevina Park to life through “Escape Plant”, a whimsical, resonant film about growth, belonging, and the search for a place to truly call home.
A story revolving around the realities of city life—often cramped, noisy, and disconnected. Many long for a place where they can breathe more freely, grow with ease, and truly feel at home.
Through the imaginative journey of city plants leaving their confined urban spaces in search of a better environment, the story unfolds at Sevina Park, where they finally find room to flourish. This playful visual metaphor brings to life the desire for a home that offers openness, nature, and a genuine sense of community.
Echoing this story of growth and yearning for a better life, Arthaland spotlights Sevina Park as a fully developed estate where nature, sustainability, and modern living converge.
Rather than simply listing amenities and features, the campaign uses storytelling to make the benefits of Arthaland’s Sevina Park tangible, evocative, and deeply emotional, showing how the right environment can help both people and nature thrive.
Scene of a new tomorrow
With Una Apartments Tower 1 and the Sevina Park Villas nearing completion, the community is entering an exciting new chapter. Through a creative and immersive showcase of the estate, the campaign highlights the many ways the development supports a healthier, more meaningful way of living—inviting more individuals and families to discover a home where they can truly grow and thrive.
As the residents embrace their new beginning, Sevina Park blooms into a home where life is. With every family that moves in, quiet spaces are filled with laughter, pathways become places for connection, and houses come alive with meaningful moments. Over time, it will grow into a vibrant and sustainable neighborhood where nature, community, and everyday life flourish together.
Produced by Makina in collaboration with GIGIL Advertising Group Inc., the film is available on YouTube, Facebook, and Instagram, inspiring audiences to imagine a home where open spaces, sustainable design, and a strong sense of community come together for a better tomorrow. Watch here: https://youtu.be/jWXW9Zt4eEE 
For more information, visit www.arthaland.com or Facebook and Instagram. Start your new beginning today! 

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