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Manila Bulletin devider Lifestyle devider People and Events devider TikTok brings heritage advocates and creators together to reimagine Filipino history and culture online

TikTok brings heritage advocates and creators together to reimagine Filipino history and culture online

Published Jul 1, 2026 01:09 pm
As social media continues to shape how younger generations learn and engage with the world, TikTok is proving that the platform can be more than just a space for entertainment. It can also serve as a gateway to Philippine arts, culture, and heritage.
(Photos: Tiktok Philippines)
(Photos: Tiktok Philippines)
To help make cultural stories more accessible to digital audiences, TikTok, in partnership with Ayala Foundation and Ayala Museum, gathered cultural institutions, heritage advocates, and content creators for the TikTok content camp: Arts and Culture advocacy edition. Held on June 25, 2026, at Ayala Museum in Makati City, the learning initiative explored how digital storytelling can help make arts, culture, and heritage more discoverable and relevant to today's audiences.
The event brought together some of the country's leading voices in heritage preservation, including Ivan Anthony Henares, PhD, secretary-general of the UNESCO National Commission of the Philippines and chairperson of the Heritage Conservation Society; Jorell Legaspi, senior director for Arts and Culture at Ayala Foundation; Dennis Marasigan, vice president and artistic director of the Cultural Center of the Philippines; and Bea Bautista, communications lead for the Philippines, Thailand, and Malaysia at TikTok.
Ivan Anthony Henares
Ivan Anthony Henares
Antonio “Tony” G. Lambino II, president and Trustee of Ayala Foundation
Antonio “Tony” G. Lambino II, president and Trustee of Ayala Foundation
Jacque Manabat
Jacque Manabat
Mona Magno-Veluz
Mona Magno-Veluz
Bea Bautista, Tiktok Philippines head of Communications
Bea Bautista, Tiktok Philippines head of Communications
Jorell Legaspi
Jorell Legaspi
Mike Mendoza, Tiktok Philippines public policy manager
Mike Mendoza, Tiktok Philippines public policy manager
Dennis Marasigan
Dennis Marasigan
During a panel discussion, the speakers highlighted the growing role of digital platforms in preserving and promoting culture. They discussed how online storytelling can increase public appreciation for the arts while encouraging audiences to visit museums, cultural sites, and heritage spaces in person.
The creators' camp, meanwhile, featured historian Mona Veluz and independent journalist Jacque Manabat, who shared how museums and cultural organizations can use TikTok's creative tools and storytelling formats to transform historical and cultural knowledge into engaging, educational, and relatable content for today's digital generation.

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people and events Ayala Museum Tiktok
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