Shangri-La Plaza Corporation has been named a double winner at the Retail Asia Awards 2026, receiving Mall Initiative of the Year – Philippines for its Streetscape development and Health and Wellness Initiative of the Year – Philippines for STRIDE: Walkathon at The Shang. The recognition affirms the company's sustained effort to move beyond conventional retail and build a destination that responds to how people actually want to spend their time.

The Retail Asia Awards is one of the Asia Pacific region's most regarded benchmarks for excellence and innovation in the retail industry, honoring companies that have made meaningful contributions to the sector's future.

Streetscape transformed Shangri-La Plaza's frontage into a curated, open-air culinary destination anchored by the concept Street, Eat, Escape. Designed with greenery and pedestrian-friendly infrastructure, the development addressed a clear appetite for alfresco environments in the heart of Mandaluyong's business district.

Its launch was marked by an immersive food crawl and live entertainment, drawing the community in and establishing the space as a destination in its own right. The results were significant. Streetscape tenants accounted for 26 percent of total food and beverage category sales and drove 88 percent of its overall growth—contributing to a 28 percent increase in the mall’s food and beverage performance. Mall visitation rose by 35 percent in the months following its opening. The project also generated considerable media and influencer attention, reflecting the breadth of its public resonance.

STRIDE reimagined the mall's indoor space as a venue for movement, offering young professionals, families, and seniors a safe, accessible alternative to outdoor exercise during the rainy season. In a district defined by car-centric infrastructure, the initiative carved out a place to walk, at a pace, without the heat or the traffic. It’s hard to imagine a walkathon within a concrete-and-glass mall, but Shangri-La Plaza surprises in how it expands the use of space. Participation exceeded expectations.

The programme drove a 90 percent increase in both sales and foot traffic from the previous year, converting wellness activity into extended time spent in the mall. National print and digital platforms covered the event widely, earning strong PR value and broader visibility for the initiative.

Building on that momentum, Shangri-La Plaza will bring back STRIDE: Walkathon at The Shang for a second run on July 19, 2026. Details on registration and programming will be announced in the coming weeks.

The success of Streetscape, on the other hand, has set the direction for what comes next, with the mall currently developing a dedicated food district on Level 3—which connects to One Shang Central—bringing the same curatorial approach that redefined its frontage deeper into the building.

Taken together, this marks the next chapter in Shangri-La Plaza’s ongoing transformation of its spaces. After all, luxury, as Shang has long understood it, has never been a matter of price points or brand names. It is, more simply, the quality of an afternoon. It is a walk through a well-ventilated corridor when the rain makes everything else impossible, or a meal outdoors in a city that rarely makes room for that. It is the sense, however briefly, that a place was designed with you in mind. That is the standard Shangri-La Plaza continues to set—and the one it will be measured against long after the awards have been announced.

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