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Manila Bulletin devider Technews devider Samsung partners with Warner Bros. Pictures and DC Studios to bring 'Supergirl' experiences to fans

Samsung partners with Warner Bros. Pictures and DC Studios to bring 'Supergirl' experiences to fans

Published Jul 1, 2026 12:35 pm
Samsung announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” last June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, and a Samsung TV and Supergirl intergalactic experience at the Mall of Asia Atrium.
“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”
Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.
As part of the film’s press tour, the Supergirl intergalactic pop up experience is available at the Mall of Asia Atrium from June 18 to 26, 2026 featuring Samsung’s 2026 Vision AI TV line-up, including the Neo QLED and Samsung OLED, monitors, and home audio lineups throughout film-inspired spaces, including Supergirl’s celebration area, Kara’s Ship, the Intergalactic Bus Stop and greeting wall.
“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”
As the global TV market leader for 20 consecutive years, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

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Samsung Warner Brothers. Pictures Supergirl DC Studios
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