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Manila Bulletin devider Business devider Banking & Finance devider Metrobank advances financial resilience for the next generation

Metrobank advances financial resilience for the next generation

By MBrand
Published Jul 1, 2026 12:01 am
Today’s young Filipinos are navigating a financial landscape that is digital-first, fast-moving, and increasingly complex. In this environment, financial products alone are not enough, what matters just as much is financial education that builds the right money mindset early on.
Through Moneygurado, Metrobank advances its commitment to financial mindfulness by helping Filipinos become more intentional with money. Inspired by the Filipino word “manigurado,” which means to make sure, it is also a play on money and “sigurado” or assured. The campaign, anchored on real-life stories and everyday financial behaviors, reframes money management as a practice of confidence and discipline, moving from reactive decisions to more deliberate, goal oriented financial actions.
Metrobank focuses on helping Gen Z and young professionals build financial resilience by instilling financial mindfulness early on, enabling them to develop the habit of saving confidently, spending wisely, and making informed financial decisions.
At the core of Moneygurado is the idea that financial progress is not just about earning more, but about making intentional choices that lead to long-term stability and growth.
For the next generation taking the next step in building their financial future
Metrobank continues to invest in digital-first banking solutions that make financial management more convenient, accessible, and secure.
The Metrobank eSavings account offers a fully digital onboarding experience with no maintaining balance requirement, making it easier for first-time savers to begin building financial habits.
For those looking to grow their savings, the Metrobank Online Time Deposit offers competitive interest rates, conveniently managed through the Metrobank app.
Metrobank also supports everyday financial needs with an InstaPay fee of just PHP 8, enabling fast and affordable fund transfers to other banks and e-wallets.
For those beginning to build their credit history, the Secured Credit Card Program provides an accessible and structured entry point to establish one's credit score. By encouraging mindful spending and timely payments, it helps build confidence in managing credit responsibly before transitioning to Metrobank’s full suite of credit cards.
As financial confidence grows, Metrobank also provides accessible entry points into investing through products like the Metro Money Market Fund, a professionally managed UITF that allows customers to start investing for as low as PHP 1,000.
Guiding better financial decisions
“Today’s generation wants more than just a place to keep their money, they want guidance and tools that help them move forward,” said Digs Dimagiba, chief marketing officer.
“Whether they are just starting to save or beginning to invest, Metrobank aims to be their trusted financial partner.”
Through financial education, digital innovation, and accessible tools, Metrobank continues to help young Filipinos build stronger financial foundations for the future.
To learn more about smarter money habits, visit
https://earnest.metrobank.com.ph/moneygurado

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Metrobank Metropolitan Bank & Trust Co. (Metrobank)
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