Luca Guadagnino stays quiet on claims Amazon buried OpenAI movie 'Artificial'
Sometimes the most interesting part of a movie is the story behind why no one wants to release it.
That appears to be the case with "Artificial," Luca Guadagnino's upcoming drama about the tumultuous weekend in 2023 when OpenAI CEO Sam Altman was fired and reinstated within days.
Written by Simon Rich, starring Andrew Garfield as Altman, and featuring a score by Damon Albarn of Blur and Gorillaz, the film reportedly portrays several AI industry figures in an unflattering light.
Amazon MGM developed the project and had planned to release it before abruptly dropping the film shortly after announcing a $50 billion partnership with OpenAI.
There is no evidence that the two events are connected.
Guadagnino, the director of "Call Me by Your Name," "Challengers," and "Queer," has not offered an explanation.
Following Amazon's exit, reports claimed that several major distributors, including Netflix, A24, and Focus Features, also passed on the film.
That alone does not prove censorship. However, it highlights the increasingly close relationship between Hollywood and the artificial intelligence industry. Tech companies have become major investors in entertainment, while AI firms continue expanding their influence across the media landscape. When studios or their partners have significant business interests tied to companies such as OpenAI, releasing a film critical of those companies can become a more complicated decision.
There may be an ordinary explanation. "Artificial" may simply not be viewed as a strong commercial prospect.
Until audiences get the chance to see it, however, the film may continue to symbolize something larger than its story: the influence of powerful institutions operating behind closed doors. (Ian Ureta)