Digimap helps students find the right Apple device for every college major
Published Jun 29, 2026 09:10 am
Digimap hosted a Back-to-School Play Day at its Greenhills store to showcase how Apple devices can support different learning environments.
Preparing for a new school year involves more than choosing subjects and organizing class schedules. As coursework becomes increasingly digital, students also need technology that can keep pace with their academic demands, from writing research papers and creating presentations to coding applications, editing multimedia projects, and running specialized software.
Recognizing that every field of study has different technology requirements, Digimap has launched its Back-to-School campaign this June at Digimap Greenhills, highlighting Apple's "There's a Mac for Your Major" initiative. The campaign aims to help students and parents choose the Apple device that best matches their academic needs while making premium technology more accessible through exclusive promotions and flexible payment options.
Matching the right Mac to every major
Different courses require different computing capabilities, and choosing the right laptop can significantly improve a student's learning experience.
For business management students, the MacBook Neo is designed to support productivity with tools for presentations, spreadsheets, reports, and collaborative projects, helping future entrepreneurs stay organized throughout the semester.
Students pursuing computer science, information technology, and software engineering can turn to the MacBook Air, which offers the performance needed for coding, application development, and creative workflows in a lightweight and portable design.
Meanwhile, engineering students who regularly work with simulations, technical software, and computational workloads can benefit from the MacBook Pro's higher processing power, making it suitable for more demanding academic projects.
The event allowed students to experience Apple devices firsthand and explore which products best fit their chosen field of study.
For students who prefer handwriting notes, sketching ideas, annotating documents, or consuming digital learning materials, the iPad remains one of the most versatile study companions. Whether inside the classroom or studying remotely, it supports note-taking, creativity, collaboration, and everyday productivity.
Digimap offers the complete iPad lineup, including the iPad A16, iPad Air, iPad Pro, and iPad mini, giving students a range of options that suit different budgets and learning styles.
Technology that supports modern learning
Today's college students are expected to do far more than attend lectures. Online collaboration, cloud-based productivity tools, AI-assisted learning, multimedia content creation, and specialized applications have become integral parts of higher education.
As a result, selecting the right device has become an investment in long-term academic success.
"Students today need technology that can keep pace with ever-evolving academic requirements," said Laine Vallar, the country marketing head of Digimap Philippines. "Whether they're building their first app, preparing a business case presentation, or working on engineering projects, having the right device can help unlock their full potential both inside and outside the classroom."
To showcase how Apple devices can support different learning environments, Digimap hosted a Back-to-School Play Day at its Greenhills store last June 17. The event allowed students to experience Mac and iPad devices firsthand, receive guidance from in-store Apple Champions, and explore which products best fit their chosen field of study.
(From left) Digimap President Anton Gonzalez; Pattie Paraiso; Kelly Misa; and Digimap Country Marketing Manager Laine Vallar.
Exclusive back-to-school offers
To help make Apple devices more accessible during the back-to-school season, Digimap is offering limited-time promotions and flexible financing options through its banking and financial partners. Digimap is offering the MacBook Air M5 starting at ₱71,490 and the MacBook Pro M5 starting at ₱134,490 until June 30, 2026.
Customers can also take advantage of installment plans, buy now, pay later options, and other financing solutions designed to make upgrading to a new Apple device easier for students and families.
Bringing Apple closer to Filipino students
Since entering the Philippine market in 2023, Digimap has steadily expanded its retail footprint, making Apple products more accessible to Filipino consumers through more than 30 stores nationwide.
Backed by MAP Group Asia (PT Mitra Adiperkasa Tbk), Indonesia's largest lifestyle retailer, Digimap combines international retail expertise with localized customer service. Beyond offering the latest Apple devices, the retailer also provides trade-in programs, zero-percent installment plans, flexible financing options, and personalized in-store assistance.
Whether students are preparing for their first semester in college or upgrading their devices for more demanding coursework, Digimap's Back-to-School campaign aims to ensure they have the right technology to support their education—and eventually, their careers.
The MacBook Neo, MacBook Air, MacBook Pro, and iPad lineup are available at all Digimap stores nationwide and through Digimap's online store, with selected launch bundles, trade-in offers, and flexible payment options available for a limited time.