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Manila Bulletin devider Philippines devider National devider DOT rolls out 'Discover More to Love' campaign with airline, hotel discounts for local travelers

DOT rolls out 'Discover More to Love' campaign with airline, hotel discounts for local travelers

Published Jun 26, 2026 10:12 pm
(JEL SANTOS/MB PHOTO)
(JEL SANTOS/MB PHOTO)
Seeking to boost domestic tourism, the Department of Tourism (DOT) on Friday, June 26, launched the “Discover More to Love” campaign, offering travel discounts through partner airlines, hotels, and other accredited tourism establishments nationwide.
DOT Secretary Dita Angara-Mathay said the “Discover More to Love” campaign aims to strengthen domestic tourism by encouraging Filipinos to discover and explore lesser-known destinations across the country.
She clarified that “Love the Philippines” remains the country’s national tourism brand, with the new initiative serving as a domestic tourism campaign under the existing brand.
“Allow me to make one thing clear: ‘Love the Philippines’ is still our national tourism brand. ‘Discover More to Love’ is not a new brand. It is a domestic tourism campaign under that same brand, created to encourage Filipinos to explore more of our own country, and discover even more reasons to love the Philippines,” she said during the launch of the campaign, which coincided with the opening of the Central Philippines Tourism Expo (CPTEx) 2026 in Sta. Rosa, Laguna.
“This campaign was brought to life by our in-house team at no extra cost.”
(MARK BALMORES/MB PHOTO)
(MARK BALMORES/MB PHOTO)
The DOT said the campaign seeks to strengthen partnerships with public and private tourism stakeholders to give Filipinos more affordable travel options, accommodations, and unique travel experiences.
The initiative also features an enhanced DOT website that will serve as a one-stop platform where travelers can access information on destinations, attractions, and tourism experiences across the country, while browsing travel deals and packages offered by DOT-accredited partners, including airlines and hotels.
Among the brands that have joined the campaign are Philippine Airlines, Cebu Pacific, AirAsia Philippines, Sunlight Air, AirAsia MOVE, and Klook.
“We have created a shared platform which we hope will give travellers more choices while helping tourism enterprises, particularly those in emerging destinations to attract more visitors throughout the year including the lean travel months,” Angara-Mathay said.
“The DOT will promote destinations, provide tourism information, and provide travellers with accredited tourism enterprises. We will not be involved in booking trips and selling travel packages. That is the role of the private sector. Our role is to make it easier for travellers to discover legitimate destinations and tourism providers consistent with our mandate and with the principles of transparency, accountability, and good governance,” she went on.
The tourism department said many of its private-sector partners have already joined the campaign, while others are still undergoing the agency’s vetting process to ensure service quality, guarantee that promotional offers are honored, and protect travelers from scams.
(MARK BALMORES/MB PHOTO)
(MARK BALMORES/MB PHOTO)
Independent hotel operators, tour operators, and other tourism enterprises interested in joining the “Discover More to Love” campaign may apply through the DOT’s website or its regional offices.
The campaign comes amid online discussions in which many Filipinos noted that traveling overseas can sometimes be more affordable than visiting local destinations.
Per the Philippine Statistics Authority (PSA), domestic tourism continued to drive the country’s tourism sector last year, with expenditures reaching P3.26 trillion and tourism-related employment climbing to 7.7 million.
The PSA also reported that internal tourism expenditure, or the total spending on tourism activities within the country’s borders, increased by 1.2 percent to P3.96 trillion in 2025 from P3.91 trillion in 2024.
Meanwhile, employment in tourism industries accounted for 15.7 percent of the country’s total employment in 2025.

Related Tags

Department of Tourism DOT Discover More to Love domestic tourism Philippines travel discounts Love the Philippines tourism campaign Dita Angara-Mathay travel Philippines
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