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PH OSCARS DREAM CONTINUES: FAP relaunches bid for Academy Awards glory

Published Jun 24, 2026 01:12 pm

At A Glance

  • As the 99th Academy Awards approaches in 2027, the Philippines once again renews its bid for Oscar recognition through the Film Academy of the Philippines' "Biyaheng Oscars" campaign.
Hollywood, CA/ USA - July 26, 2018: Oscar golden award in a souvenir store on Hollywood Boulevard. Success and victory concept
Hollywood, CA/ USA - July 26, 2018: Oscar golden award in a souvenir store on Hollywood Boulevard. Success and victory concept

THE 99th Academy Awards is still far off. It is scheduled March 14, 2027. Yet the Film Academy of the Philippines (FAP) is already busy. It is attempting another push for Oscar glory through its renewed campaign, “Biyaheng Oscars: The Pinoy Oscars Pursuit.”

On paper, it is a simple restart of the country’s official selection process. In reality, it is another attempt to solve a long-running problem that has resisted every previous effort.

That problem is simple but stubborn: the Philippines has never been shortlisted for Best International Feature Film at the Oscars. Not once. Year after year, entries are submitted, campaigns are discussed, and hopes are raised.  But the outcome has remained unchanged: Zero. Nada. Bokya.

FAP Director General Paolo Villaluna has outlined the process for the new cycle in clear terms. Submissions are now open, with fixed deadlines and a selection path that moves from shortlist to final entry over the coming months. But beyond the schedule, the underlying situation remains familiar. The Philippines does not lack entries for the Oscars. The challenge is getting past submission, into a stage where the real competition actually begins.

Yes, Virginia. The harder challenge comes afterward, in the global awards circuit where visibility, sustained campaigning, and industry backing often determine which films survive long enough to be noticed.

But why the huge effort? Do we really need Oscars validation?

Villaluna frames the Oscars not just as a trophy but as a lever for industry growth.
“May actual economic growth na nangyayari if the film wins or gets nominated sa Oscars,” he said, pointing to how recognition can reshape entire film ecosystems rather than simply reward individual works.

He cited international examples to make the point sharper.

Mexico’s “Roma” expanded the country’s audiovisual economy and employment base.
Brazil saw measurable increases in theatrical attendance and export growth after its Oscar breakthroughs.
South Korea’s “Parasite” even entered tourism policy, with filming sites becoming part of national promotion.
“Can you imagine? 15% sa national tourism,” Villaluna said, underscoring how far the effects can reach once a country finally breaks through.

For the Philippines, however, those effects remain hypothetical. Filipino films do reach major festivals like Cannes, Venice, and Toronto, and are often praised in those spaces. But festival recognition does not automatically convert into Oscar momentum. The systems are different, and the Philippines has repeatedly struggled to bridge that gap.

That gap is not only artistic but structural.

Awards campaigning requires sustained funding, international partnerships, and year-long visibility strategies. Without those, even strong films can fade from consideration long before final voting begins.

Villaluna is very much aware of this. He acknowledges this indirectly when he describes both ambition and limitation in the same breath. Support exists, including potential funding for campaigns, but it is still vulnerable to budget uncertainty and shifting priorities. The result is a system that is active, but not yet fully equipped for the level of global competition it is entering.

Anyway, early discussions suggest that films like “The 58th” and “Filiñiana,” both of which have drawn attention in international circuits, may be considered for the local shortlist. But even this is framed cautiously.

“Right now, yung dalawa ang maingay,” Villaluna said, “but I do not know if they will be locally shortlisted.”
Oh, well.
In the end, what “Biyaheng Oscars” really underscores is continuity more than change. It is less a fresh start than another attempt made under conditions that have long stayed the same. The Philippines keeps entering the Oscar conversation through its official submissions, but the race it is trying to join has already evolved into something far more demanding than simply getting a film in the door.

Related Tags

Philippine cinema Oscars 2027 Film Academy of the Philippines Biyaheng Oscars Paolo Villaluna Best International Feature Film
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