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Manila Bulletin devider Lifestyle devider Health and Wellness devider 25,000 on EDSA, 100,000 strong nationwide: SM powers the running revolution

25,000 on EDSA, 100,000 strong nationwide: SM powers the running revolution

From the historic 25,000-runner Galaxy Manila Marathon to a nationwide network of more than 100,000 runners, SM Supermalls is building the country's most expansive running ecosystem—connecting communities through world-class marathons, major race events, running hubs, and year-round wellness experiences

By MBrand
Published Jun 24, 2026 10:14 am
When more than 25,000 runners took over EDSA during the historic Galaxy Manila Marathon, they were not simply participating in one of the country's biggest races—they were part of a movement transforming how Filipinos experience fitness, community, and active living.
Galaxy Manila Marathon 42km gunstart on June 12, 2026
Galaxy Manila Marathon 42km gunstart on June 12, 2026
For the first time, runners crossed one of the nation's most iconic thoroughfares, connecting SM Mall of Asia and SM North EDSA in a landmark race that turned EDSA into a powerful symbol of movement, unity, and shared achievement. The event drew thousands of participants from across the country and underscored the growing popularity of running as one of the Philippines' fastest-growing lifestyle movements.
But the Galaxy Manila Marathon is only one chapter of a much bigger story.
Through SM Active Hub, SM Supermalls has built the country's most extensive mall-based running ecosystem—connecting 20 running hubs across 18 malls, 45 running clubs, and a growing community of more than 100,000 runners nationwide.
Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.
Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.
Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.
Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.
Every week, thousands gather at SM destinations for training sessions, community runs, fitness activities, wellness programs, and race events that make active living more accessible to Filipinos of all ages and fitness levels.
The scale of this movement is reflected in SM's growing portfolio of marquee races and major running events that draw tens of thousands of participants annually, making SM one of the leading forces behind the country's running boom.
From the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, to the vibrant Pride Run at SM City Lanang and other community-driven races nationwide, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities.
From the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, to the vibrant Pride Run at SM City Lanang and other community-driven races nationwide, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities.
From the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, to the vibrant Pride Run at SM City Lanang and other community-driven races nationwide, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities.
From the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, to the vibrant Pride Run at SM City Lanang and other community-driven races nationwide, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities.
Alongside the Galaxy Manila Marathon, SM hosts and supports some of the country's largest and most anticipated race events, including the Singlife Cebu International Marathon, Singlife Iloilo Marathon, SM2SM Run Cebu, HOKA Midnight Run Asia, and races under the Philippine Marathon Majors series. Together, these events continue to elevate the Philippines as a premier destination for world-class running experiences.
Among its growing portfolio of signature events is Women's Run PH, one of the country's largest running events dedicated to empowering women through fitness, achievement, and community participation. The event reflects SM's commitment to creating inclusive spaces where more Filipinos can embrace active lifestyles while becoming part of a larger movement centered on health, empowerment, and community.
More than a race, it's a movement for everyone. From community runs and family-friendly events to pet-inclusive experiences, SM Active Hub continues to expand one of the Philippines' largest running ecosystems, inspiring more Filipinos to embrace active lifestyles and be part of a growing culture of movement.
More than a race, it's a movement for everyone. From community runs and family-friendly events to pet-inclusive experiences, SM Active Hub continues to expand one of the Philippines' largest running ecosystems, inspiring more Filipinos to embrace active lifestyles and be part of a growing culture of movement.
More than a race, it's a movement for everyone. From community runs and family-friendly events to pet-inclusive experiences, SM Active Hub continues to expand one of the Philippines' largest running ecosystems, inspiring more Filipinos to embrace active lifestyles and be part of a growing culture of movement.
More than a race, it's a movement for everyone. From community runs and family-friendly events to pet-inclusive experiences, SM Active Hub continues to expand one of the Philippines' largest running ecosystems, inspiring more Filipinos to embrace active lifestyles and be part of a growing culture of movement.
From women runners and first-timers to advocacy groups, families, fitness enthusiasts, and even fur parents, these events demonstrate how running has evolved into a lifestyle that transcends age, background, and experience.
More than organizing races, SM has built a year-round ecosystem where Filipinos can train, compete, recover, connect, and celebrate together. Through SM Active Hub, runners gain access to experiences that support every stage of their fitness journey—from community runs and structured training sessions to some of the country's biggest race events.
From transforming EDSA into a racecourse for 25,000 runners to building a nationwide community of more than 100,000 runners, SM Supermalls is not simply hosting races—it is helping shape the future of running in the Philippines. Through SM Active Hub, the movement continues to grow, inspiring more Filipinos to embrace active lifestyles and reinforcing SM's position as one of the country's leading forces behind the nation's running boom.

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