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Century Properties raising ₱3 billion to expand beyond Metro Manila

Published Jun 23, 2026 02:55 pm
Antonio-led Century Properties Group Inc. is raising ₱3 billion through a private placement of corporate notes to bankroll its project pipeline and expand its land bank.
In a disclosure to the Philippine Stock Exchange, the firm said its board approved the issuance of five-year, fixed-rate notes. The debt instruments will be exempt from registration with the Securities and Exchange Commission as they are being sold exclusively to qualified institutional buyers.
The notes, which will be enrolled on the Philippine Dealing & Exchange Corp. platform, will be issued within June 2026 in scripless form. They will carry a minimum denomination of ₱25 million each, with additional investments allowed in multiples of ₱5 million.
Century Properties is deploying a ₱12 billion capital expenditure program this year to accelerate construction, pivot away from an oversupplied mid-income condominium segment in metropolitan areas, and scale up its premium and affordable housing brands.
The capital injection comes as developers in the Southeast Asian nation recalibrate their portfolios toward residential developments in rapid-growth suburban economic hubs outside the capital region.
Century Properties is executing a dual-brand strategy designed to capture distinct ends of the market. It is ramping up high-end offerings via its premium unit while simultaneously broadening its customer base through its first-home brand, PHirst.
The company kicked off its 2026 expansion with the launch of Cerulean Residences in General Trias, Cavite, a 25-hectare master-planned estate managed by its subsidiary Century Limitless Corp. The beach-inspired, house-and-lot development marks a strategic shift for the premium division into regional growth corridors.
Concurrently, the builder is expanding its affordable housing footprint with new PHirst projects in Cavite and a broader push into the southern island region of Mindanao, including a development in General Santos City.
By balancing its affordable and premium portfolios, the company expects to insulate its earnings from segment-specific slowdowns while establishing a broader footprint across the nation's key economic corridors.
Company officials stated that the dual-track expansion positions the developer to build a more resilient, nationwide platform capable of addressing multiple real estate segments as macroeconomic conditions evolve. (James A. Loyola)

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Century Properties Group Inc. Jose Marco R. Antonio PHirst Park Homes Inc.
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