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404,000 viewers can't be wrong: Coco Martin hits the ground running with 'Sigabo'

Published Jun 23, 2026 06:10 pm

Actor-director Coco Martin made a triumphant return to primetime television on Monday, June 22, as the pilot episode of his new series, "Sigabo," delivered strong digital numbers and immediate audience attention.

According to reports, the pilot of the action-comedy drama, also known to fans as "FPJ's Dakilang Sigabo," peaked at more than 404,000 concurrent viewers on Kapamilya Online Live via YouTube.

The massive turnout further solidifies Martin's status as the "Hari ng Aksyon ng Ating Henerasyon" following the recent conclusion of his long-running hit series, "FPJ's Batang Quiapo."

Naturally, Martin was delighted by the strong reception.

"Masaya ako na nagustuhan ng ating mga kababayan yung aming pinaghirapan," Martin said following an executive watch party that featured a live performance of the show's theme song by Yeng Constantino.

With "Sigabo," Martin is offering fans something different. Unlike the long, heavily serialized storytelling of his previous projects, the new series adopts a lighter, episodic format built around weekly missions.

Martin explained that he designed the show this way to make the story easier to follow without requiring viewers to wait weeks or even months for major plot resolutions.

That said, he retained one of the most popular elements of his previous series, frequent guest appearances from well-known stars.

Beyond providing novelty, Martin said one of the show's primary goals is to create opportunities for veteran actors who have gradually been sidelined by the industry.

He revealed that the production has already employed 59 artists, with more celebrity guests expected to appear in future episodes.

Martin, who developed the original concept alongside co-star and real-life partner Julia Montes, said he envisioned "Sigabo" as a family-friendly program that blends action, comedy, romance, and drama.

The premiere introduced Gabo (Martin), a newly paroled man determined to clear his name after being wrongfully imprisoned for a murder orchestrated by his former associate, Django (Jhong Hilario). During a bus ride home, Gabo single-handedly neutralizes a holdup gang and stops a runaway bus just inches away from a car driven by Samantha "Sam" Jacinto (Montes), an agent of the National Crime Investigation Agency (NCIA).

A misunderstanding ensues when Sam mistakes Gabo for one of the robbers. The tension escalates when a surviving criminal shoots Gabo in the chest, prompting Sam to eliminate the threat and administer emergency CPR. In a comedic twist, Gabo regains consciousness after the third chest compression and kisses Sam, later revealing that a lucky coin inherited from his father and kept in his jacket pocket had stopped the bullet.

Some viewers might call it corny, even a little "too Pinoy" in its embrace of melodrama and improbable twists. But that is also exactly why Coco Martin’s brand of storytelling continues to land. He does not shy away from expectation, he leans into it fully and without apology. For a large audience, that is not a flaw but the appeal.

The action sequences are fast-paced, explosive, and unmistakably in-your-face.

Set in a fictional community in Tondo, the series once again highlights Martin's affinity for portraying the lives of ordinary Filipinos, celebrating their resilience and spirit, flaws and all.

The approach recalls a previous conversation with Martin.

At the time, he revealed that he had turned down a project designed to emulate Korean-style aesthetics.

He said, "Kako, hindi ako yun e. Mas gusto ko kung ano yung meron tayo. Yung mauunawaan ng mga kababayan natin."

In many ways, "Sigabo" feels like Martin's statement on what mainstream Filipino television can still be, proudly local, unapologetically mass-oriented, and rooted in stories that ordinary viewers can immediately recognize as their own.

The early ratings suggest audiences are willing to follow him in that direction.

"Sigabo" airs weeknights at 8 PM across multiple platforms, including TV5, A2Z, ALLTV2, Kapamilya Channel, Kapamilya Online Live, and iWantTFC.

Related Tags

Coco Martin Sigabo Sigabo premiere recap Coco Martin new show Julia Montes FPJ\'s Dakilang Sigabo Batang Quiapo Kapamilya Online Live
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