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Manila Bulletin devider Lifestyle devider Food devider Jollibee celebrates dads with a feast fit for a 'Champ of Joy'

Jollibee celebrates dads with a feast fit for a 'Champ of Joy'

The fast-food chain is marking Father's Day with family meal deals and online activities that put fathers and father figures in the spotlight

By MBrand
Published Jun 20, 2026 04:30 pm
(Photo: Jollibee)
(Photo: Jollibee)
Filipino dads are many things. They are providers and protectors, but also the resident comedians, storytellers and cheerleaders who quietly shape family life.
This Father's Day, Jollibee is putting fathers front and center with its "Champ of Joy" campaign, a nationwide celebration that recognizes the many ways dads bring warmth, laughter and love into everyday moments.
“At Jollibee, we celebrate Filipino fathers as champions of joy in their families, showing love in simple, everyday moments that matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s sharing a meal, talking after a long day, or enjoying a laugh together, these are the things we want to highlight and celebrate.”
To mark the occasion, the homegrown fast-food giant is offering a Father's Day Feast Bundle from June 19 to 21. The meal includes six pieces of Chickenjoy, three side dishes, three servings of rice, three regular drinks and a complimentary Special Cheesy Yumburger, making it an easy option for families gathering over the weekend. The bundle is available for dine-in, takeout, drive-thru and delivery.
Customers ordering through the Jollibee App can also enjoy P100 off purchases worth at least P800 during the promo period.
Beyond the food, Jollibee is encouraging families to celebrate online by sharing stories and memories about their fathers and father figures. The festivities culminate with the #MyChampOfJOY X Party on June 21, where netizens are invited to post photos, messages and tributes dedicated to the dads in their lives.
After all, some of life's fondest memories begin with a family meal—and for many Filipinos, that meal often comes with a bucket of Chickenjoy in the middle of the table.

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