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Cebu Landmasters moves forward with expansion under new leadership

The company's next chapter of growth involves expansion in Luzon

Published Jun 11, 2026 11:19 am
Davao Global Township (Photo: Cebu Landmasters)
Davao Global Township (Photo: Cebu Landmasters)
In its recently concluded annual stockholders' meeting for 2026 held at Radisson Red Cebu Mandaue, Cebu Landmasters, Inc. (CLI) highlighted its latest performance updates and a major movement in its leadership lineup as the firm outlined its growth direction.
Chief Financial Officer Pacita Arafols reported a strong financial position for 2025, with P18.5 billion in revenue and P3 billion in net income. Residential reservation sales reached P24.6 billion, representing a 45 percent increase year-on-year, while 91 percent of all residential projects remained sold.
In 2025, CLI’s market share in Visayas and Mindanao is at 18 percent and continues to respond to development opportunities in the region with the launch of significant projects such as the Wave Towers in Cebu, with international joint venture partner NTT Urban Development Corporation (NTTUD), and One Manresa Place in the integrated Manresa Township.
In the retail segment, the developer opened Patria De Cebu and Astra Mall, and the retail pads at the Davao Global Township.
Astra Mall (Photo: Carla Mortel)
Astra Mall (Photo: Carla Mortel)
Passing the torch of leadership to Jose Franco Soberano at the annual stockholders' meeting (Photo: Carla Mortel)
Passing the torch of leadership to Jose Franco Soberano at the annual stockholders' meeting (Photo: Carla Mortel)
Patria de Cebu (Photo: Carla Mortel)
Patria de Cebu (Photo: Carla Mortel)
Before the year ended, CLI launched the 7-hectare micro township Pristina Town in Talamban, Cebu, and acquired the 79-hectare Liloan Estate, adding to township developments such as the multi-awarded Davao Global Township and the educationally integrated Manresa Town in Cagayan de Oro.
In his message to shareholders, CLI Chairman and Chief Executive Officer Jose R. Soberano III expressed his confidence in the firm’s capability to sustain its growth across a broader market.
“Looking ahead, CLI is well positioned for the next stage of expansion. The company's foundation in the Visayas and Mindanao remains solid, while its expansion into Luzon opens new opportunities across a broader market. The existing landbank provides a strong runway for growth, with the potential to support approximately P300 billion in project value over the next seven to eight years,” said Soberano III.
Banking on the company’s strong potential in bringing its brand of residential development, service, and trust to selected markets beyond Visayas and Mindanao, CLI forges ahead with its entry into the Luzon market with the acquisition of its first NCR development site in Pasig and its 70-hectare property in Cavite, envisioned for a future township development.
The chairman’s report also covered the firm’s delivery of more than 20,622 socialized and economic housing units since 2015, the creation of P18.52 billion in direct economic value, its support for over 10,500 direct and indirect jobs, and its continued prioritization of local sourcing, with 99 percent of procurement sourced from local suppliers.
Jose Franco Soberano, new CLI president and chief executive officer (Photo: Carla Mortel)
Jose Franco Soberano, new CLI president and chief executive officer (Photo: Carla Mortel)
Jose Soberano III, CLI executive chairman of the board and executive committee (Photo: Carla Mortel)
Jose Soberano III, CLI executive chairman of the board and executive committee (Photo: Carla Mortel)
The Wave Tower (Photo: Cebu Landmasters)
The Wave Tower (Photo: Cebu Landmasters)
In his message to shareholders, Soberano III also announced the company’s planned leadership transition, with Senior Executive Vice President and Chief Operating Officer Jose Franco Soberano succeeding as president and CEO. With Franco leading CLI into its next phase of growth and innovation, Soberano III then assumed the chairmanships of the board and the executive committee.
In reaction to his new appointment, Soberano said, “As our chairman has expressed his trust in the next generation of leadership, I humbly accept this responsibility with the deepest gratitude and with the highest respect for the legacy that Chairman Joe Soberano has built. There is no greater honor than to continue what our founder has started. Inspired by the same fervor, ideals, and faith that accompanied CLI from the very start, I will embrace the type of stewardship that is very cognizant of its past and present while fully aware and convinced of our highest potential for an even brighter future.”
Under his leadership, Soberano’s marching order is clear: to push forward in 2026 and make a positive difference. “The new year was met with external challenges affecting economies and industries worldwide. CLI has navigated various crises in the past, including the recent COVID-19 pandemic and supply chain disruptions that created the inflation surge of 2022. And yet, CLI has registered a compounded annual growth rate (revenues) of over 21.3 percent from 2017 to 2025. While the company has always remained prudent, CLI has always been the kind of industry outlier that knows how to make the most of opportunities.”
Further strengthening the board’s roster, CLI also welcomed the appointment of two new independent directors—Eugene Acevedo and Dr. Winston Padojinog—to further enhance oversight and bring broader strategic perspective through their leadership and expertise in their respective fields.

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Cebu Landmasters Inc. Jose Soberano III Jose Franco Soberano Wave Towers Davao Global Township
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