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Manila Bulletin devider Drive devider Isuzu displays adventure and business builds at PIMS

Isuzu displays adventure and business builds at PIMS

Published Jun 10, 2026 06:05 pm
Isuzu Philippines Corporation took a practical approach at the 10th Philippine International Motor Show, showcasing vehicles for work, family travel, outdoor activities, and commercial use under the theme “Built for Those Who Choose a Different Path.” Aligned with PIMS’ “Forward in Every Drive” theme, the display highlighted Isuzu’s strengths in diesel power, fuel efficiency, reliability, and business-ready mobility solutions.
IPC President, Mikio Tsukui, in front of the Isuzu pavilion.
IPC President, Mikio Tsukui, in front of the Isuzu pavilion.
“At Isuzu, we believe that progress is not simply about following the latest trend. It is about continuously improving our products and services to better serve our customers' needs,” said IPC President, Mikio Tsukui. “The vehicles we showcase today represent our commitment to people who choose a different path—customers who value durability, efficiency, dependability, and long-term ownership value. These are the qualities that have earned Isuzu the trust of Filipino customers for many years.”
Lifestyle and family vehicles
The New Isuzu D-Max is one of the main attractions at the pavilion, appearing in three forms. The first is the D-MAX LS-E 4x2 in standard trim, highlighting comfort, fuel economy, and everyday utility.
A second D-Max LS-E is equipped with RealTruck accessories, including an automatic bed cover with bike rack, pull-out tray, roof rack, side steps, Black Rhino wheels, and Nitto tires, showcasing its outdoor lifestyle potential.
The third display is a D-Max Single Cab with an all-black theme and URBN ARMR accessories by CENTRO, giving it a more business-focused and utility-oriented character.
The mu-X also gets a more adventurous treatment. Isuzu is showing the SUV in a family overlanding setup developed with Overland Kings. It is equipped with ARB Nitro+ suspension, a Momo wheel and Nitto tire package, and Mammoth overlanding accessories. The build presents the mu-X as a family SUV that can handle everyday driving and longer outdoor trips, especially for owners who want more capability without moving away from a three-row SUV format.
Business and commercial applications
For the light commercial vehicle side, Isuzu is giving the New Traviz its motor show debut in Mercury Silver. The new color joins Splash White and Onyx Black in the Traviz range. The display unit also comes with a visor, fog lamps, and retro-style Concept One wheels, showing how a business vehicle can be personalized for branding and daily use. The Traviz remains positioned for entrepreneurs and fleet customers who need a compact commercial vehicle that can carry goods while keeping running costs manageable.
Isuzu’s display also includes an aftersales area where visitors can check selected parts, accessories, and service packages available during the motor show. The section places attention on genuine Isuzu parts and service support, which remain important for customers who use their vehicles heavily for business or transport operations.
Outside the main pavilion, Isuzu is also presenting several commercial vehicle applications at its Outdoor Truck Tent Display.
The Isuzu FVR34 Crane Truck represents the brand’s heavier-duty side, aimed at construction, logistics, and industrial users that need transport and lifting capability in one vehicle. The display gives visitors a look at how Isuzu trucks can be configured for specific operational needs.
Also shown is the Isuzu Traviz Mobile Kitchen, a business conversion aimed at food entrepreneurs and mobile service operators. The build uses the Traviz platform as a base for a compact mobile business unit.
Completing the outdoor display is the Isuzu Traviz JSPEC Refrigerated Van. This version is set up for cold-chain logistics, including food, pharmaceutical products, and other temperature-sensitive cargo. It shows how the Traviz can serve businesses that require controlled transport and cargo protection.
“As we move forward, Isuzu will continue to focus on what has always mattered to our customers—vehicles that deliver real value, dependable performance, and long-term reliability. Whether for personal mobility, family use, business operations, or specialized commercial applications, we remain committed to developing products and services that help our customers succeed. This commitment is what makes Isuzu different, and it is what will continue to guide us into the future,” added Tsukui.

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