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Manila Bulletin devider Drive devider Toyota to show Land Cruiser FJ, Hilux BEV, LC300 HEV at PIMS 2026

Toyota to show Land Cruiser FJ, Hilux BEV, LC300 HEV at PIMS 2026

Published Jun 3, 2026 07:36 pm

At A Glance

  • Toyota Motor Philippines will display the Land Cruiser FJ, Hilux BEV, and Land Cruiser 300 HEV at PIMS 2026.
  • The Land Cruiser FJ brings the Land Cruiser nameplate into a smaller 4x4 package with off-road and urban-use features.
  • The Hilux BEV previews an electric 4x4 pickup direction for the Philippine market, while diesel Hilux variants also adopt the new design language.
  • The Land Cruiser 300 HEV adds Toyota's hybrid system to the 3.5-liter V6 platform, along with electronic power steering and exterior updates.
Toyota Motor Philippines will preview three new models at the 10th Philippine International Motor Show, with the Land Cruiser FJ, Hilux BEV, and Land Cruiser 300 HEV set for public display from June 4 to 7, 2026 at the World Trade Center Metro Manila.
The three-vehicle reveal gives Toyota a mix of traditional 4x4 hardware and electrified powertrains for this year’s show. The Land Cruiser FJ enters as a smaller member of the Land Cruiser family, the Hilux BEV brings battery-electric power to one of Toyota’s best-known pickup nameplates, and the Land Cruiser 300 HEV adds hybrid technology to the flagship SUV line.
Toyota said the Land Cruiser FJ, with FJ standing for “Freedom & Joy,” was developed as a more compact and more accessible way into the Land Cruiser range. It pairs the nameplate’s established 4x4 identity with a size and format aimed at customers who want something usable both in the city and beyond it.
The model uses an internal combustion engine and comes with a differential lock, Auto Limited Slip Differential, 2nd Start Mode, and Panoramic View Monitor. Those features position it as a smaller Land Cruiser that still leans heavily on utility and off-road capability rather than appearance alone.
Toyota will also bring the Hilux BEV to the show, marking the local debut of the pickup as a battery-electric vehicle. The company said the model carries the Hilux nameplate’s “invincible spirit” of durability and performance while moving toward an electrified future.
The Hilux BEV follows Toyota’s Tough and Agile design philosophy and adopts what the company calls a “Cyber-Sumo” fascia. Toyota also said diesel variants of the Hilux have adopted the same design language, along with a high-grade version powered by a 2.8-liter turbo-diesel engine.
Also set for display is the Land Cruiser 300 HEV, which combines the Land Cruiser 300’s 3.5-liter V6 engine with Toyota’s hybrid system. Toyota said the hybrid variant is meant to bring together the model’s established durability and performance with what it describes as practical HEV technology.
The Land Cruiser 300 HEV also gets electronic power steering. Toyota said this was added to deliver a smoother driving experience. The model further receives an Aero body kit with Jet Black Garnish as part of its exterior updates.
Toyota said customers may begin reserving the Land Cruiser FJ starting June 4 through its online reservation page. Reservations for the Hilux BEV and Hilux ICE may also be placed online, while the Land Cruiser 300 HEV may be reserved through authorized Toyota dealers nationwide.
The three models will be displayed at the Toyota Choice Booth during PIMS 2026, which runs from June 4 to 7, 2026.

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Toyota Motor Philippines (TMP) Philippine International Motor Show (PIMS)
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