Building progress while preserving identity, Wilcon Depot Inc., the country’s leading home improvement and construction supplies retailer, officially opened its newest branch, Do It Wilcon Binangonan, on May 29, 2026.

Nestled between the foothills of the Sierra Madre Mountain Range and the northeastern shores of Laguna de Bay, Binangonan thrives as one of Rizal’s growing municipalities, with fishing, agriculture, and livestock industries continuing to shape its identity and contribute to the province’s local economy.

As Binangonan continues to grow as a first-class municipality, embracing residential, commercial, and industrial development, it remains committed to sustainability while preserving the character and heritage that define the Rizaleño spirit. Sharing this vision of purposeful progress, Do It Wilcon Binangonan aims to be a trusted partner for Rizaleños—from homeowners and DIY enthusiasts to families undertaking home upgrades and everyday renovations.

The Do It Wilcon Binangonan branch, located along Manila East Road, Brgy. Bilibiran, Binangonan, officially opened on May 29, 2026, making home improvement products and essential building materials more accessible and convenient for the community. Present during the ribbon-cutting ceremony were Wilcon Depot VP - Investor Relations Mary Jean Alger, Matimco President and CEO Charlie Liu, Limson President Carl Dexter Lim, Wilcon Depot SVP - Product Development, Eden Mandap, Assistant Municipal Administrator - Representative of Binangonan Mayor Hon. Ma. Elvira Cecille Ynares, Carlos Ryan Ynares, Wilcon Depot President and CEO Lorraine Belo-Cincochan, Vice Governor of Rizal Hon. Josefina “Pining” Gatlabayan, District Head of Binangonan - Representative of 1st District Congressman Hon. Rebecca “Mia” Ynares, Ross Glen Gongora, Wilcon Depot Brand Ambassador Tessa Prieto, Wilcon Depot Director and Executive Vice President – Chief Product Officer Careen Belo HCG Senior Manager - Distributorship Sales Paul Wu, and Wilcon Depot AVP for Sales and Operations Rowell Suarez.

Wilcon Depot President and CEO Lorraine Belo-Cincochan, mentioned in her opening speech that seeing Do It Wilcon Binangonan fully built brings a special kind of fulfillment, not only because of the store itself, but because of the employees and customers who bring it to life.

‘’In nearly 50 years of Wilcon, we have realized that more and more Filipinos nowadays are cultivating a vision and a dream that is personally and uniquely theirs… and we figured that the best thing we can do to help is to start with you, our customers,’’ she said.

Designed to provide a more practical shopping experience, the store offers a curated selection of essential building materials, hardware, home improvement items, lighting solutions, appliances, and home interior products closer to residential communities, making shopping more accessible, convenient, and easier to navigate.

Beyond providing quality products and convenience, Wilcon continues to champion sustainability by offering solutions that encourage customers to build more responsibly. The store carries trusted brands such as Pozzi and Solutherm, which offer water-saving fixtures and efficient sanitary solutions designed to conserve water without compromising functionality and modern design. Customers may also explore eco-friendly and energy-efficient products from brands like Alphalux and Kaze, including solar-powered LED lights, solar fans, and other sustainable home solutions that promote smarter energy consumption.

Wilcon believes that meaningful development goes beyond building structures. It comes from building mindfully, creating spaces and communities that value sustainability, culture, and long-term growth. Through Do It Wilcon Binangonan, the company hopes to inspire individuals to build not only for today, but for the future as well.

‘’We aspire to be part of Binangonan’s tomorrow, contributing to its families, supporting livelihoods, and nurturing the everyday progress of the community. This care extends and embraces the landscape as well, as we offer sustainable solutions to protect and keep the environment flourishing for the time to come,’’ Lorraine added.

The opening of Do It Wilcon Binangonan marks Wilcon’s seventh store in Rizal, further reinforcing the company’s commitment to supporting one of the country’s fastest-growing and most progressive provinces. It joins Wilcon’s existing Depot branches in Marcos Highway, Mayamot, San Isidro, Taytay, and San Juan, as well as the province’s first Do It Wilcon branch in Morong.

Located along Manila East Road, Brgy. Bilibiran, Binangonan, Rizal: the store is open daily from Monday to Sunday, 8 a.m. to 7 p.m. Customers may also conveniently shop online through shop.wilcon.ph or purchase via Wilcon’s Call, Collect, and Deliver (CCD) Program through branch Viber or the 88-WILCON Hotline (88-945266). Do it the right way, Do It with Wilcon!