Poultry meat consumption in the Philippines is on a clear upward trend, forecast to reach approximately 2.38 million tons in 2026—a 6% increase compared to 2025 estimates. Driven by shifting lifestyle trends and seasonal factors, this growing demand highlights the increasing importance of imports and stable supply sources, including those from the European Union.

According to data from the USDA Foreign Agricultural Service (FAS) published in its September 2025 Poultry and Products Annual – Philippines report, poultry consumption is growing primarily due to its lower price relative to other protein sources, wide availability, and the expansion of the foodservice and quick-service restaurant sectors.

Macroeconomic conditions are further supporting this demand; a growing population and steady economic growth continue to drive the rise in poultry consumption.

The Growing Role of Imports

As local demand rises, international trade is playing a greater role. Poultry meat imports are expected to increase by around 2% in 2026, driven by market needs and the price competitiveness of imported products. Ongoing trade liberalization and an expanding list of approved foreign suppliers are also strengthening this trend.

EU poultry exports to the Philippines continue to grow. According to data from the European Commission’s DG AGRI, exports reached roughly 7,800 tons in the first two months of 2026—a 25% surge compared to the same period in 2025. Polish exports accounted for a significant share of these supplies.

The cultural importance of poultry in the Philippines is especially visible in May, when numerous local fiestas take place across the archipelago. In many regions, these celebrations are a cornerstone of community life, characterized by shared meals prepared both at home and on a larger scale for local events. Chicken dishes remain among the top choices for these festivities.

With the demand for poultry meat rising in the Philippines, a stable and predictable supply chain is more critical than ever. European producers offer a production model rooted in strict standards and controlled processes at every stage—from farming to final distribution. This approach ensures product consistency and transparent cooperation, both of which are highly valued by importers, distributors, and the HoReCa (Hotel, Restaurant, and Catering) sector.

“In markets such as the Philippines, where demand for poultry meat is growing steadily, supply stability and consistent product quality are key. The European poultry sector is well-prepared to meet these needs. These are exactly the values—quality, safety, and transparency—that we highlight through our activities as part of the European Poultry – From Our Farms to Your Tables campaign, co-financed by the European Union,” says Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce (KRD-IG) in Poland.