Rockwell outlines 10-year plan to transform Alabang Town Center
Valerie Soliven and Nestor J. Padilla
Rockwell Land Corp., the luxury property development arm of the Lopez Group, plans to redevelop Alabang Town Center (ATC) over the next decade to revitalize the commercial hub and restore what management describes as its original appeal.
Nestor J. Padilla, Rockwell Land chairman and chief executive officer, said the developer envisions transforming the 17.5-hectare property in southern Metro Manila into a suburban lifestyle center over a five- to 10-year period.
“We will bring back the old charm of the town, as the locals like to call ATC. Over the next five to 10 years, our vision is to transform the town to become a suburban lifestyle center,” Padilla said.
To lead the master planning, Rockwell Land has engaged Carlos Ott, the Uruguayan-Canadian architect behind the company’s ultra-luxury Proscenium project in Makati and the designer of the Opéra Bastille in Paris. Ott is collaborating with local firm PRSP Architects, led by Vicente Rodriguez Jr., which has a history of design partnerships with the country's major builders, including Ayala Land Inc.
Preliminary planning and reviews for the estate began two months ago, Padilla said. The initial phase of the redevelopment over the next two years will focus on upgrading parking facilities and improving vehicular traffic circulation around the complex. Concurrently, Rockwell Land plans to adjust the retail tenancy mix to enhance the shopping experience.
Valerie Soliven, Rockwell Land president and chief operating officer, said the acquisition of the commercial asset marked the expansion of the developer in the southern part of the capital.
“ATC has long held a special place within the Alabang community, and we are approaching its next chapter with both excitement and respect for what it already means to so many people,” Soliven added
Meanwhile, Rockwell Land remains vigilant in its outlook amid geopolitical turmoil and local real estate industry challenges.
“Moving forward, Rockwell is carefully navigating industry headwinds, maintaining a disciplined approach to project delivery and market expansion. The current times are a reminder that resilience and adaptability continue to define not only our industry, but also our company's journey over our first three decades,” said Padilla.
The company registered a 29 percent jump in earnings last year to ₱5.3 billion while posting an even higher 67 percent rise in net income to ₱1.29 billion in the first quarter of 2026.
“The first quarter gave us a solid start to the year. We are taking a realistic view of the coming months, the evolving global volatility and economic landscape marked by softer demand, increasing interest rates, and new regulatory requirements will affect our momentum for the rest of the year,” said Soliven.
She said that this year, the company will focus on remaining agile, maintaining strong liquidity, and ensuring financial resilience as it delivers on its committed projects to clients.