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Manila Bulletin devider Business devider Trade & Industry devider Franchise PINAS Year 3: Bigger and better, bringing business opportunities to Central Luzon

Franchise PINAS Year 3: Bigger and better, bringing business opportunities to Central Luzon

Published Jun 2, 2026 03:17 pm
Held on May 29–30, 2026 at the SMX Convention Center Clark, Franchise Pinas Year 3 successfully concluded with strong participation from exhibitors, entrepreneurs, investors, and aspiring business owners, further strengthening its position as one of the growing business and franchising events in Central Luzon.
This year's edition gathered close to 100 brands representing various industries, including food and beverage, retail, services, education, technology, and emerging business concepts. Among the participating brands were Momoyo, Lukas Buttersteaks, Uncle Ben's Barbershop, Lucky Boba, American Ribs and Wings, Kape Ilokano, Migoy's Burger, and many more, showcasing a diverse range of franchise and business opportunities to attendees.
A notable highlight of this year's event was the participation of the Singapore Franchise Pavilion, bringing international business opportunities to the expo floor. The pavilion featured Singapore-based companies including Bee Sim Foods Pte. Ltd., Tobosoy Pte. Ltd., Comms360 Pte. Ltd., Hong Lim Curry Puff (Distributor) Pte. Ltd., and 8IF Pte. Ltd. Their presence further strengthened Franchise Pinas' position as a gateway connecting local entrepreneurs with both local and international business opportunities.
One of the event's highlights was its lineup of seminars and business talks featuring respected entrepreneurs, franchise experts, and industry leaders. Attendees gained practical insights on entrepreneurship, franchising, business growth, marketing strategies, and investment opportunities.
The Department of Trade and Industry (DTI) Pampanga also extended its support to Franchise Pinas Year 3, reaffirming the agency’s commitment to entrepreneurship and business development. During the event, DTI emphasized that franchising remains one of its five core priority programs. Representatives likewise highlighted that advancing franchising continues to be a key agenda under the leadership of Secretary Ma. Cristina A. Roque, assuring stakeholders that DTI will continue to champion platforms that empower local entrepreneurs and create opportunities for business growth.
As more Filipinos seek business opportunities with established systems and proven operating models, franchising continues to be an attractive path toward entrepreneurship. Through franchising, aspiring business owners gain access to tested business systems, operational support, brand recognition, and industry expertise—helping reduce many of the challenges associated with building a business from the ground up.
The success of Franchise Pinas Year 3 reflects the growing entrepreneurial spirit in Central Luzon and neighboring regions. It also highlights the importance of collaboration among brands, business organizations, government agencies, media partners, and the local business community in creating avenues for economic growth and innovation.
With the overwhelming support from exhibitors, sponsors, speakers, partners, and visitors, Franchise Pinas continues its mission of bringing together businesses and aspiring entrepreneurs under one roof while creating meaningful opportunities for learning, networking, and business expansion.
As the curtains close on Year 3, the organizers are already looking ahead to Franchise Pinas Year 4, with a commitment to making the event even bigger, more impactful, and more valuable to the Philippine business community.
Franchise Pinas is the brainchild of Epic Events Production, the team behind the highly successful Aurora Music Festival series held in Clark, Cebu, and Davao. Known for mounting large-scale events that bring together communities, brands, and meaningful experiences, Epic Events Production continues to expand its portfolio through business and entrepreneurship-focused platforms such as Franchise Pinas.

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