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Manila Bulletin devider Business devider Puregold Price Club and GCash for Business bring end-to-end digital financial tools to more Filipino sari-sari store owners

Puregold Price Club and GCash for Business bring end-to-end digital financial tools to more Filipino sari-sari store owners

Powering community hubs nationwide

By MBrand
Published May 29, 2026 12:01 pm

At A Glance

  • Puregold Price Club, Inc. has entered into a strategic partnership with GCash for Business to accelerate the digitalization of sari-sari stores and expand access to digital payments and financial solutions among Filipino nano, micro, small, and medium enterprises (NMSMEs).
From left: GCash for Business General Manager, Paul Albano; G-Xchange Inc. President and CEO, Ren-Ren Reyes; and GCash for Business Sales Head, Cleo Celeste Santos.
From left: GCash for Business General Manager, Paul Albano; G-Xchange Inc. President and CEO, Ren-Ren Reyes; and GCash for Business Sales Head, Cleo Celeste Santos.
Puregold Price Club, Inc. has entered into a strategic partnership with GCash for Business to accelerate the digitalization of sari-sari stores and expand access to digital payments and financial solutions among Filipino nano, micro, small, and medium enterprises (NMSMEs).
Through this partnership with Puregold Price Club, GCash for Business aims to provide easier access to payment tools for merchants who were previously unable to use them and equip them with the right tools to accept digital payments, manage finances, and grow their business.
GCash, the country's leading finance super app, champions the adoption of digital business tools among nano, micro, small and medium enterprises during the parade of brands at the Tindahan ni Aling Puring Convention 2026.
Sari-sari stores remain one of the most vital pillars of the Philippine economy, serving as accessible sources of essential goods in local communities across the country. Yet despite their reach, many NMSMEs continue to operate on cash-based systems that limit their ability to accept digital payments, such as QRPH payments and debit and credit cards; track transactions; manage cash flow; and access formal financial services.
Puregold Price Club and GCash for Business are directly addressing these gaps, bringing tools that are easy to access, scalable, and made for them.
“Our partnership with Puregold Price Club reflects a shared vision of empowering communities on the ground, by making digital payments and business solutions more inclusive, practical, and within reach," Ren-Ren Reyes, President and CEO of G-Xchange, Inc, the mobile wallet operator of GCash, shared.
Bringing digital solutions to the local economy
One of the key activations under this partnership took place at the Tindahan ni Aling Puring (TNAP) Convention 2026, one of the country’s largest annual gatherings of sari-sari store owners and small business operators.
The event introduced Puregold Price Club’s TNAP network of entrepreneurs to GCash for Business full suite of easy, simple, and convenient solutions, empowering business owners with flexible digital payment solutions that fit their needs and are functional, such as GCash SoundPay and GCash PocketPay.
GCash PocketPay turns an NFC-enabled Android smartphone into a POS machine, allowing merchants to accept credit card and QRPH payments anytime, anywhere. With GCash SoundPay, each payment transaction is secure with real-time payment confirmations you can hear. Beyond payment acceptance, the GCash for Business Portal provides a centralized platform where merchants can monitor transactions and manage their transfers to their suppliers, with no limits and no fees.
Through on-ground demos and onboarding support, merchants learned how to quickly set up and start accepting digital payments using GCash for Business devices. Doing so has enabled merchants to accept more payments, cater to their customers better, and open more opportunities, truly empowering them to grow.
“Puregold Price Club and GCash have worked hand in hand to empower our Tindahan ni Aling Puring members, who remain at the very heart of our mission. Through our partnership with GCash for Business, we are helping equip members of the Tindahan ni Aling Puring network with digital tools and payment solutions that strengthen their day-to-day operations, support their growth, and enable them to better serve their customers in an increasingly digital economy,” Puregold Price Club, Inc. President, Vincent Co, concluded.
The partnership also extends to Puregold’s retail operations, where GCash for Business solutions are being integrated to support in-store transactions, disbursements, and broader operational processes. This creates a more connected ecosystem between suppliers and the sari-sari stores they serve.
Puregold Price Club and GCash for Business are proactively championing digitalization among NMSMEs by making digital tools and solutions more accessible to businesses of all sizes — empowering even small businesses to adapt to changing consumer behavior, participate in the digital economy, and unlock more opportunities for long-term growth and financial inclusion.
Learn more about GCash for Business solutions for sari-sari store owners and MSMEs at https://gcash.com/business/msme.

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