Wheels Inc. opens new BAIC and Chery dealerships along Quezon Avenue
Published May 19, 2026 09:32 am
At A Glance
- Wheels Inc. has opened new BAIC and Chery dealerships at 602 Quezon Avenue corner Tuayan Street in Quezon City.
- The new outlets expand UAAGI Auto Group's Metro Manila network for two of its China-origin brands.
- BAIC Quezon Avenue carries models such as the B30e Dune, B40e Pro Trailmaster rEV, B40 Pro Trailmaster, and B60e Beaumont.
- Chery Quezon Avenue is an 800-square-meter full-service dealership with a 460-square-meter showroom and two service work bays.
Wheels Inc. has opened new BAIC and Chery dealerships along Quezon Avenue in Quezon City, expanding the presence of two UAAGI Auto Group brands in one of the metro’s major commercial corridors.
Both dealerships are located at 602 Quezon Avenue, corner Tuayan Street, giving customers in Quezon City and nearby areas access to the BAIC and Chery lineups, as well as sales and aftersales support under the Wheels Inc. dealer group.
The two Quezon Avenue outlets place BAIC and Chery under the same Wheels Inc. location, with each dealership carrying its own brand lineup and customer support operations.
BAIC Quezon Avenue opened with the brand’s SUV and electrified vehicle range, including the BAIC B30e Dune, BAIC B40e Pro Trailmaster rEV, BAIC B40 Pro Trailmaster, and BAIC B60e Beaumont. The lineup gives the showroom a mix of electrified SUVs, off-road-oriented models, and larger utility vehicles.
BAIC Brand Head, Timothy Sytin, highlighted the role of Wheels Inc. in the brand’s expansion, citing the group’s standing in the local automotive sector.
“The Wheels Group is one of the most prominent and respected dealer operating groups in the country. For years, your name has been associated with excellence, with professionalism, and with a standard of business conduct that few can match. That reputation is not given, it is built, carefully and consistently, over many years of doing things the right way,” Sytin said.
Sytin also placed the opening within the growth of new energy vehicles in the Philippine market.
“The Philippine market is entering a defining era. New energy vehicles are no longer a distant idea. They are here, they are gaining ground, and Filipino drivers are embracing them with growing enthusiasm,” he said. He added that BAIC’s electrified SUV lineup is already part of that shift.
From left: Frederick Teng, Wheels VP for Sales and Marketing; Albern Teng, Wheels SAVP for Sales & Marketing; Bernadette Goh-Sy, Wheels SAVP for Sales & Marketing; Gordon Teng; Timothy Sytin, BAIC Brand Head; Josh Sytin, UAAGI Executive Director; Antionio Teng, Wheels Sr. Vice President & Treasurer; Ms. Cherry May De Los Santos, BAIC Marketing Director.
“BAIC is proud to already be part of that movement. Our current new energy SUV lineup is on Philippine roads today, built for our families, our conditions, and the way Filipinos drive. The response has been encouraging, and it confirms what we have believed all along, that this market is ready, and that BAIC is well-positioned to lead,” Sytin said.
Chery Quezon Avenue, meanwhile, opened as a full-service dealership with a total area of 800 square meters. It has a 460-square-meter showroom that can display four to five vehicles, plus a service area with two work bays for maintenance and repair work.
Wheels Inc. Chairman of the Board, Escorton “Gordon” Teng, said the new dealership brings Chery closer to more customers in Metro Manila.
“We are proud to officially bring Chery closer to more Filipino drivers through Chery Quezon Avenue. Together with Chery Auto Philippines, our goal is to provide customers not only with Chery’s innovative vehicle lineup, but also with a dealership experience anchored on trust, convenience, and excellent customer care,” Teng said.
Chery Auto Philippines Brand Head Franz Decloedt said the Quezon Avenue outlet will support the brand’s sales and aftersales presence in the area.
“This new dealership, in partnership with Wheels Inc., reflects our continued commitment to making the Chery ownership experience more accessible and convenient for our customers. With Wheels, Inc.’s strong track record in the automotive industry and dedication to customer satisfaction, we are confident that Chery Quezon Avenue will provide exceptional sales and aftersales service to motorists,” Decloedt said.
From left: Senior Vice President for Marketing Frederick Teng; UAAGI Chief Marketing Executive & SVP Lyn Buena; Chery Auto Philippines Brand Head Franz Decloedt; UAAGI Deputy Director Joshua Sytin; Wheels Inc. Chairman of the Board Escorton “Gordon” Teng; Wheels Inc. Senior Vice President and Treasurer Antonio Teng; Wheels Inc. Vice President for Sales, Finance, and Insurance Marketing Bernadette Goh-Sy; Wheels Inc. Vice President for Marketing Albern Teng
Executives from Wheels Inc., UAAGI Auto Group, BAIC Philippines, and Chery Auto Philippines attended the inauguration events. Wheels Inc. representatives included Escorton “Gordon” Teng, Antonio Teng, Frederick Teng, Albern Teng, and Bernadette Goh-Sy. UAAGI and brand executives present across the events, including Joshua Sytin, Lyn Buena, Franz Decloedt, Timothy Sytin, Engr. Marvin Martinez and Cherry May De Los Santos.
The opening of BAIC Quezon Avenue and Chery Quezon Avenue gives UAAGI Auto Group and Wheels Inc. two additional brand touchpoints in Quezon City, with both dealerships positioned along one of Metro Manila’s busiest automotive and commercial corridors.