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Manila Bulletin devider Drive devider Upgraded Isuzu Sta. Rosa ready to serve

Upgraded Isuzu Sta. Rosa ready to serve

Elevating its presence in South Luzon

Published May 14, 2026 01:21 am

At A Glance

  • Isuzu Sta. Rosa is ready to serve South Luzon with its upgrade and modernization poised to elevate the overall customer experience - from vehicle purchase to aftersales service.
  • The newly renovated Isuzu Sta. Rosa dealership spans a total floor area of 6,798 square meters. It features a 539-square-meter showroom capable of displaying up to three light commercial vehicles (LCVs) and two trucks.
Isuzu Sta. Rosa is ready to serve South Luzon with its upgrade and modernization poised to elevate the overall customer experience - from vehicle purchase to aftersales service. The dealership has been upgraded with the Isuzu Outlet Standard (IOS) as part of Isuzu Philippines Corporation’s (IPC) ongoing dealership modernization program.
Strategically located in one of South Luzon’s key growth corridors, the newly renovated Isuzu Sta. Rosa dealership spans a total floor area of 6,798 square meters. It features a 539-square-meter showroom capable of displaying up to three light commercial vehicles (LCVs) and two trucks, providing customers with a comprehensive view of Isuzu’s latest lineup. Enhancing the overall customer experience are newly allocated sales lounge for customers, a new releasing area for smoother vehicle handovers, and an improved Body Repair and Paint (BRP) area. Complementing this is a spacious 2,198-square-meter service facility equipped with five service bays for LCVs and two dedicated bays for trucks, ensuring efficient handling of both private and commercial vehicle requirements.
Leading the inauguration was IPC President, Mikio Tsukui, who emphasized the company’s continued focus on elevating customer care across its growing dealer network.
From left: IPC Vice President for Aftersales, Hodaka Matsuda; IPC Vice President for Sales, Shunsuke Yasui; IPC Executive Vice President, Yasuhiko Oyama; IPC President, Mikio Tsukui; GENCARS Operations Executive, Giannina Cabangon; GENCARS President, Lerma Nacnac; GENCARS Vice Chairman, Benjie Ramos; GENCARS VP for Region IV-A Operations, Rosabel Dimacuha; and Isuzu Sta. Rosa General Manager, William Abril.
From left: IPC Vice President for Aftersales, Hodaka Matsuda; IPC Vice President for Sales, Shunsuke Yasui; IPC Executive Vice President, Yasuhiko Oyama; IPC President, Mikio Tsukui; GENCARS Operations Executive, Giannina Cabangon; GENCARS President, Lerma Nacnac; GENCARS Vice Chairman, Benjie Ramos; GENCARS VP for Region IV-A Operations, Rosabel Dimacuha; and Isuzu Sta. Rosa General Manager, William Abril.
“At Isuzu, our commitment goes beyond expanding our reach,” said IPC President, Mikio Tsukui. “We are equally focused on continuously improving our dealership facilities to ensure that every customer receives the same high level of service and care, wherever they may be in the country. With the opening of Isuzu Sta. Rosa, we move closer to delivering a consistent and enhanced ownership experience across all our 50 dealerships nationwide.”
Isuzu Sta. Rosa is owned and operated by GENCARS Inc., one of IPC’s long-standing and trusted dealer partners with a proven track record in delivering quality sales and aftersales service. GENCARS Inc. President Lerma Nacnac expressed optimism about the new facility’s impact on customers in the region. “This dealership represents our continued investment in providing better service to our customers. With improved facilities and expanded capacity, we are confident that we can further elevate customer satisfaction and meet the growing demands of the Sta. Rosa and nearby communities,” Nacnac said.
With 50 dealerships strategically located across the Philippines, Isuzu customers are assured of convenient access to service, genuine parts, and expert care wherever they go. This strong support system reinforces Isuzu’s reputation as “Your Responsible Partner,” delivering not only durable and fuel-efficient vehicles but also reliable ownership backed by consistent and high-quality service standards.

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Isuzu Philippines Corp. (IPC)
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