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Manila Bulletin devider Business devider Trade & Industry devider Puregold rallies 150 brands to support small stores amid inflation

Puregold rallies 150 brands to support small stores amid inflation

Published May 14, 2026 02:36 pm
Susan Co, chairperson of Puregold Price Club Inc., is joined by executives of the retail giant and brand partners, as she leads the opening of the 2026 Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention on Thursday. The annual event, in support of the Filipino MSMEs, runs until May 16 at the World Trade Center in Pasay City
Susan Co, chairperson of Puregold Price Club Inc., is joined by executives of the retail giant and brand partners, as she leads the opening of the 2026 Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention on Thursday. The annual event, in support of the Filipino MSMEs, runs until May 16 at the World Trade Center in Pasay City
Puregold Price Club Inc. is leveraging its procurement scale to mobilize a coalition of more than 150 commercial brands, aiming to stabilize the supply chains of neighborhood retailers currently squeezed by persistent inflation.
Puregold, the grocery giant led by Vincent Co., said the initiative is a concerted effort to insulate the micro, small, and medium enterprise (MSME) sector from price volatility.
By consolidating these manufacturers, Puregold said the company is attempting to provide a pricing buffer for small-scale storefronts that lack the capital to absorb sudden hikes in commodity costs.
The mobilization comes as high inflation continues to erode the purchasing power of Filipino consumers and the thin margins of sari-sari store owners.
Puregold’s strategy involves facilitating direct access to wholesale rates for a broad spectrum of food, hygiene, and household staples.
Puregold President Vincent Co indicated that the record level of brand participation this year is a response to the economic headwinds facing the company’s vast network of resellers.
According to Co, the presence of over 150 partners is intended to secure a steady flow of both essential and emerging products, ensuring that small-scale operations remain viable.
Co noted that the objective is to keep these neighborhood businesses profitable by bridging the gap between large-scale industrial production and the fragmented retail landscape of the country.
The 2026 Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention serves as the central hub for this anti-inflationary effort. The floor is dominated by promotional pricing tailored for bulk buyers, including 25-kilo sacks of rice priced at ₱999 and essential household bundles for ₱88. These figures are significantly lower than standard market rates, allowing store owners to maximize their limited working capital.
To further integrate digital financial tools into this traditional sector, Puregold is incentivizing the use of its P-wallet platform through cashback rewards, providing an additional layer of financial liquidity for its members.
Beyond the immediate procurement of goods, the event functions as a site for technical knowledge transfer, featuring seminars on cash flow management and business scaling. These sessions aim to equip store owners with the skills necessary to navigate a high-interest and high-inflation environment.

Related Tags

Puregold Puregold Price Club Inc. Vincent Co Tindahan ni Aling Puring
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